Welcome

Oh, there you are. You've managed to find Perez-Fox.com, featuring the portfolio and blog of Prescott Perez-Fox. For commentary on the world of branding, advertising, national identities, the Internet, and graphic design in general, read on below. If you're interested in some of my work, check out the portfolio page. Got something to say? Leave a comment on the blog or get in touch by other means.

Portfolio Fixed and Updated

Portfolio

After several days of scratching my head and resisting the urge to smash things, I have taken steps to update my portfolio section. Therefore, I have re-introduced it to the site and it’s not publicly accessible and all.

Can you kind folks please do me a favour and check it out. If you find any glitches, please report them. I am planning to make some improvements in the near future, so design feedback about the size of my h2 tags, etc. is not necessary at this point. But soon.

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Something Went Wrong

Fail Whale

Not sure exactly what happened, but something went wrong with my site. The blog is still working correctly, but rather than subjecting you all to a half-functioning portfolio, about, resources, and contact page, I’m removing them until further notice.

In the meantime, you can download a PDF of my resume and portfolio samples:

PDF Resume »
PDF Portfolio Samples »

It is possible that this was my fault. After all, I am in the process of a theme re-design. But it is equally probably that my server (GoDaddy) suddenly stopped getting along with WordPress. And it’s also possible that recent updates in the WordPress system itself are glitchy. I honestly don’t know. It was working a few days ago, and now it’s not. So I’m working on it!

Sorry for the jankyness. Hope you’ll like the new version.

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FEMA’s Future?

From Norwegian designer Ludvig Bruneau Rossow comes a proposed redesign for the US Federal Emergency Management Agency. He has created some Dharma Initiative-style packaging and design materials to fulfill the narrative.

The year is 2030.

The post-apocalyptic darkness have fell, and the earth as we know it, has come to an end. This is the dystopic story of man’s existence after earth’s destruction.

The disaster and the subsequent ice age destroyed all organic life, and all forms of human civilization. There was nowhere to hide, the earth would soon be covered by a kilometer-thick layer of ice.

All hope for the existence of humanity, would always be lost, hadn’t it not been for…

FEMA

FEMA

Read more »

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WTF Wednesday: In the Summer

I don’t think one needs speak Japanese to be puzzled by this. My mouth is agape. Wow.

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Web Safe Fonts Beyond Times or Helvetica

Web Typography

The following is a guest article by technology writer James Mowery

Choosing appropriate fonts is one of the hardest aspects of a web design. The traditionally limited selection of web-safe fonts has left designers struggling to stay fresh. True, a traditional font may likely fit into your design, but even the standard Times New Roman or Helvetica isn’t present on 100% of computers. Here are some ways to use the latest technology to make sure that you get the font you want on your site, and have it display consistently for all viewers.

HTML5 / CSS3 Embeded Fonts

With new web technology, it is now possible to embed a font in your webpage and send it to users. The new techniques aren’t without hiccups, though. Designers have to use quite a bit of CSS and HTML magic to get it to work exactly the same on all browsers, and that’s only after we’ve acquired the font in the first place. Technically, displaying and embedding a font counts as redistributing it, so we must license the font for appropriate use or use a public-domain, free font. Both have their advantages and pitfalls — the licenses for commercial fonts cost money, but are generally of a higher quality. Here are options for both approaches.

Google Fonts API, a Free Option

The Google Fonts API is a great free service which lets you use any of the fonts in their directory for free. All you have to do is add a header link to your HTML to import a stylesheet, and then you can use the font. Unfortunately, the font selection is rather limited, but the friendly interface and drag-and-drop style tools help designers create a bit of distinction with little headache.

TypeKit, a Paid Solution

TypeKit is similar to Google’s technology, but executed as a “freemium” pricing structure. TypeKit’s library of typefaces is huge — including recently-added Adobe classics — but not all are included in the basic, free “personal” tier. In browsing their fonts, users will see which pricing plan it is included under. While we have generally enjoyed web design technology for free, it is often worth the small fee to create brand consistency on the web.

Savvy web designers now have a world of typography before them. With new options come new challenges, but also new rewards. We can now serve our clients better and help bolster their brands by keeping true to their design style and typography.

James Mowery is a computer geek who writes about technology and related topics. To read more of his articles, visit laptop computers.

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Mechanism Animated GIFs

This, I suppose, is the intersection of my Mechanical Engineering background and my love for all this graphical and visual.

A blog called World of Technology has featured a few highly hypnotic animated GIFs which demonstrate an otherwise hard-to-explain mechanism. Here’s a few of the standouts.

Battleship gun battery

Maltese Cross Mechanism

I think there is something inherently fascinating to our human brains about watching machines. These animations tap into a part of our curiosities that don’t often get exercised. Like the cutaway drawings in National Geographic, Popular Mechanics, et al, they captivate us while simultaneously teaching us.

Read more »

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New Work: Titus Andronicus

Titus Andronicus

I was contacted to design the poster and graphic title for the Underground Shakespeare Company’s upcoming production of Titus Andronicus, to take place this September in Philadelphia.

Director Kate Davis requested that I capture the show’s Neo Victorian and Steampunk styling. Also, it needed to be bloody.

Here’s the poster. Click for a larger image view.

Titus Andronicus

This was a fun project. It allowed me to dust off my Photoshop skills and work with layer effects, textures, 3D extrude, and with airbrushing to create the brass look of the title text. I did a fair amount of research to see what sort of type, textures, colours, and iconography would be appropriate for something Roman and Victorian at the same time. Did alright, methinks. In the end, I used standby typeface Clarendon for the main title, and Knockout (various weights) for the detail text. The background and border patterns were compiled from various internet sources and the textures were taken from Von Glitschka‘s Crumble Crackle Burn, among other sources.

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