Synergy Showroom

Logo Design, Stationery

Synergy Showroom, a New York-based fashion showroom catering to luxury vendors and department stores, needed a logo to reflect the luxury clientele and the sleek, minimal aesthetic of the hi-end fashion industry.

The business cards are printed on a custom duplex stock, with two colours of Neenah Classic Crest (Solar White and Antique Grey). The crappy photos don’t show, the but grey logo side is metallic foil stamp of black, and the white side is simply offset. The resulting card is formidable in hand, portraying to the reader the values of Synergy — consistency, reliability, attention to detail, and appreciation of quality products.