Snapple

Brand Identity, Packaging Design, Livery, Point of Sales

Snapple logo
Remember when Snapple arrived on the scene with their quirky and unconventional style? In a world of colas, it was a refreshing twist on marketing, packaging and style.

Over the years, Snapple’s brand messaging had become clouded and needed a re-focus. My solution is a back-to-basics re-brand that demonstrates Snapple’s unpretentious values. Relax, it’s just a drink.

Snapple bottles

Snapple label
Bottle & Label design

Snapple stationery
Stationery & Brand Pattern design

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