Marks & Spencer New York City
Brand Concept, Identity Design, Advertising, Outdoor, Packaging, In-Store Graphics
What would happen if you took a quintessentially British department store, and exported it to New York? Marks & Spencer New York City is the result of research into cultural identities, national imagery and iconography, and of course, retail fashion.
Route 1: black
Route 2: red
Route 3: brown
