
Startup software company Intelligent Editing needed a brand identity that speaks to their audience of busy accountants, publishers, educators, and business professionals. Based on primary colours and simple geometric shapes, the identity reflects the brand’s personality traits as easy-to-use but capable of great things.


Packaging design for software title “PerfectIt”


Website design
This project received an American Graphic Design Award and was featured in Graphic Design USA magazine (December 2008).