Comments for perez-fox.com

Comment on A Brand for London by branding London – quae.me

branding London – quae.me — Thu, 04 Mar 2010 09:01:40 +0000

[...] suggestion for branding London by Prescott Perez-Fox [...]

Comment on How the UPS Site Should Look by Cody Robbins

Cody Robbins — Sat, 20 Feb 2010 06:32:17 +0000

I can’t help but think this is remarkably similar to Dustin Curtis’ redesign of American Airline’s site, in that doesn’t take into account UPS’s actual business needs. It’s way off base and nothing but fanciful in that regard. People tracking packages are not UPS’s customers, because the people tracking are not the people who paid to insert the packages into the UPS system. The vast majority of UPS’s customers are the various merchants and businesses that ship substantial quantities of packages, and this design therefore completely ignores UPS’s actual market. I’m not sure why you would go to the UPS website to track a package anyways—doesn’t everyone just paste the number into Google and click the link?

Comment on A Brand for London by Perez Fox on the London Identity « Ezgi Didem Dağcı's Blog

Perez Fox on the London Identity « Ezgi Didem Dağcı's Blog — Wed, 17 Feb 2010 13:55:47 +0000

[...] Hot on the heels of the announcement, New York-based brand developer Prescott Perez-Fox published his own pitch. [...]

Comment on A Brand for London by Perez-Fox on the London identity | Logo Design Love « Techmode Blog 1.2

Tue, 16 Feb 2010 23:09:01 +0000

[...] Hot on the heels of the announcement, New York-based brand developer Prescott Perez-Fox published his own pitch. [...]

Comment on Designers to be Certified? by Mark Brand

Mark Brand — Mon, 15 Feb 2010 01:50:08 +0000

Designers come from all types of background and certiying only those with design degrees will effect the entire industry. A few designers I know have degrees in markting and business, but they prove to be strategic in their thinking and creative in their design. Seems like a negative for identity design.

Comment on Designers to be Certified? by Tweets that mention perez-fox.com » Designer to be Certified? -- Topsy.com

Tweets that mention perez-fox.com » Designer to be Certified? -- Topsy.com — Fri, 05 Feb 2010 21:38:21 +0000

[...] This post was mentioned on Twitter by Jim Antonopoulos and Prescott Perez-Fox, will finch. will finch said: RT @scottperezfox: New blog post: Designer to be Certified? http://www.perezfox.com/2010/02/01/designer-to-be-certified/ [...]

Comment on A Brand for London by Prescott

Prescott — Wed, 03 Feb 2010 03:45:18 +0000

I’ve heard this criticism from several folks but I actually like the apparent imbalance. London, after all, is somewhat mashed up to begin with. Would seem rather Swiss to have everything aligned left.

Comment on A Brand for London by Luke

Luke — Tue, 02 Feb 2010 23:32:25 +0000

I really love the concept – but I keep feeling unsettled, because ‘London’ is centred and all the supplementary identities (eg. Metropolitan Police) are left-aligned. Any thoughts on this?

Comment on A Brand for London by Prescott

Prescott — Mon, 01 Feb 2010 15:33:01 +0000

@Holly,

That’s funny because I am a huge fan of Trivial Pursuit! Perhaps the colours are just baggage in my mind.

I actually used a set of TP cards from UK 1987 edition to get myself caught up on the culture when I lived there. Talk about a challenge, try playing with cards from another country!

Comment on A Brand for London by Holly

Holly — Mon, 01 Feb 2010 13:35:07 +0000

Impressed with your concept. I’m too big a fan of blocks of colour not to be.

Amused slighty, however, that your choice of colours for categories art/history/parks/nightlife mirror their relevant catergories on the game Trival Pursuit…