I don’t think I’ve ever praised an online ad of any form, but I have to post this incredibly clever promotional video for Warioland on Wii. The video demonstrates how you shake the controller while playing. That’s all I’m saying.
•• Video Here »
// a tale of advertising: online, video games, web technology
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In the smartest advertising move in quite some time, Microsoft has put on hold its controversial Gates-Seinfeld campaign in favour of a safer, more familiar, less fucking random approach, initiated with this “I’m a PC” spot:
The line “I’m a PC” and the visual use of John Hodgeman against a white background are an obvious rebuff [...]
// a tale of WTF, advertising: tv/radio, brands & branding, computers & gadgets, video games
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Max Payne, the instant cult classic video game of recent years, is to become a movie. Go ahead and sigh, and then take a look at these posters.
Max Payne, the game, introduced a very gritty and dark style of art direction to the small screen. Based on the not-for-kids comic book genre, themes like [...]
// a tale of cinema, design: print, video games
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In what will probably be the worst idea in retail for the next decade, Microsoft is toying with the idea of opening retail locations! An obvious “me too” attempt in light of Apple’s success, the Microsoft stores would sell mostly software, but also XBOX products and the Zune line. And whatever other crap they think [...]
// a tale of brands & branding, computers & gadgets, video games
// 1 Comment »
Microsoft’s latest version of Windows, Vista, has been taking flak from the tech community for years. Even while in development, journalists and geeks were moaning about the incompatibility, the performance, the multiple versions, and pretty much every other attribute of an operating system. As Microsoft’s most visible product (and flagship brand), it’s a big target, [...]
// a tale of brands & branding, computers & gadgets, video games
// 2 Comments »
playing Guitar Hero in a swanky office, my kind of workplace
I’m an idealist. Clearly. I have very strong opinions about what I feel an agency should be, and how it should be run. Today, however, I’m taking a look at what a creative workplace should physically be, that is in the architectural sense.
I learned about [...]
// a tale of design, the industry, video games
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McDonald’s has cast its vote for who’s to blame for the state of obese children — video games. Much like soda companies, McDonald’s UK CEO Steve Easterbrook says gaming habits are to blame. Obesity is a hot topic in Britain and on the heel of junk food ads being banned, everyone is quick to try and [...]
// a tale of Britain, brands & branding, video games
// 2 Comments »