// 03 July 2008, 00:40
It’s a classic propaganda technique: demonise your opponent by making him appear less human. This can be done metaphorically, with words, or more intimately, with images. FOX has recently attempted this tactic and failed horribly.
FOX has been caught blatantly altering the photos of two New York Times writers. These alleged members of the so-called “Liberal [...]
// a tale of advertising: tv/radio, computers & gadgets, fashion, politics, the industry
// No Comments »
// 09 June 2008, 12:41
Forbes has a run-down of the ten most powerful luxury brands. The rating system here is based on brand value — something very hard to quantify. There could be some stock market math, but really no one can say the value (in dollars) of a brand until it’s ready to be sold.
Check out the [...]
// a tale of brands & branding, computers & gadgets, fashion
// No Comments »
// 20 May 2008, 18:02
Today I have the unexpected honour of being heavily quoted in an article on CreditCards.com. The author, Emily Starbuck Gerson, discusses celebrity credit cards, and why they generally don’t work. She interviewed me and I provided some memorable lines like this:
Having a celebrity-branded product is analogous to taking advice from that person. You might take [...]
// a tale of brands & branding, fashion, music, the internet
// 2 Comments »
// 25 February 2008, 16:49
It’s no secret that there is a market for high-priced facial creams — especially the ones that promise great anti-wrinkling action and any help in the fight against aging. Recently, however, a study from a group called Women’s Own concluded that the best product on the market isn’t from Estee Lauder, et al, but rather from [...]
// a tale of Britain, brands & branding, fashion
// No Comments »
// 08 February 2008, 16:39
Proving once again that New York is a unique market unto itself, behold the latest attempted guerilla marketing effort from DKNY.
The concept is simple: take a bike, paint it obnoxiously bright orange, paint a URL on it, and we’ll get noticed. But you didn’t realise how intense New York can be, and how we don’t [...]
// a tale of New York, advertising: outdoor, brands & branding, fashion
// No Comments »
// 28 December 2007, 23:11
Most retailers want to put their stores in a location likely to attract shoppers — not Prada, those cheeky devils.
Prada has taken a rogue step and erected a shop outside of Marfa, Texas on a desolate stretch of Highway 90. The store, which is really truly located in the middle of nothing, is fully stocked [...]
// a tale of brands & branding, fashion
// No Comments »
// 07 December 2007, 23:03
Just when you thought fashion advertising couldn’t get any more bizarre, The Consumerist tells the tale of a Dolce & Gabana ad where a young lady is clearly being dominated and observed by four young men. According to The Consumerist,
it was banned in Spain earlier this year after public outcry, but was published in Esquire [...]
// a tale of advertising: print, fashion
// No Comments »
