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	<title>perez-fox.com &#187; design: history</title>
	<atom:link href="http://www.perezfox.com/category/design-history/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.perezfox.com</link>
	<description>design and branding from Prescott Perez-Fox</description>
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		<title>Picturing the Past Ten Years</title>
		<link>http://www.perezfox.com/2009/12/28/picturing-the-past-ten-years/</link>
		<comments>http://www.perezfox.com/2009/12/28/picturing-the-past-ten-years/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 18:56:25 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[China]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[brands & branding]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[computers & gadgets]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[national identities]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[the internet]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[bush]]></category>
		<category><![CDATA[decade]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[ten years]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1570</guid>
		<description><![CDATA[Luckily, the astute folks at the New York Times are highly organised, and thus they have produced for our enjoyment, a grid-based, icon-fueled look at the last ten years in news, business, culture, and other categories of time–space. Love it. Think for a second that this was done mainly with icons. One tiny image can [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/2009_icons.jpg" alt="2009, in icons"></p>
<p>Luckily, the astute folks at the <a target="_blank" href="http://www.nytimes.com">New York Times</a> are highly organised, and thus they have produced for our enjoyment, <a target="_blank" href="http://www.nytimes.com/interactive/2009/12/27/opinion/28opchart.html">a grid-based, icon-fueled look at the last ten years</a> in news, business, culture, and other categories of time–space. Love it.</p>
<p>Think for a second that this was done mainly with icons. One tiny image can encapsulate such a complex and important idea or event. So the next time you&#8217;re tasked with the design of an icon or pictogram of some kind, take an extra moment, these things matter.</p>
<p><a target="_blank" href="http://www.nytimes.com/interactive/2009/12/27/opinion/28opchart.html">Picturing the Past Ten Years »</a></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2009/05/11/microsoft-zune-still-here/" title="Microsoft Zune: Still Here. ">Microsoft Zune: Still Here. </a> (5)</li><li><a href="http://www.perezfox.com/2009/01/20/change-has-come-to-internet/" title="Change has come to Internet">Change has come to Internet</a> (1)</li><li><a href="http://www.perezfox.com/2009/01/12/the-bags-of-new-york/" title="The Bags of New York">The Bags of New York</a> (1)</li><li><a href="http://www.perezfox.com/2008/09/04/the-ipod-goes-to-war/" title="The iPod Goes to War">The iPod Goes to War</a> (2)</li></ul>]]></content:encoded>
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		<title>10 Awesome Design Blogs Discovered in 2009</title>
		<link>http://www.perezfox.com/2009/12/16/10-awesome-design-blogs-discovered-in-2009/</link>
		<comments>http://www.perezfox.com/2009/12/16/10-awesome-design-blogs-discovered-in-2009/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 17:21:35 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[New York]]></category>
		<category><![CDATA[computers & gadgets]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[design: packaging]]></category>
		<category><![CDATA[design: print]]></category>
		<category><![CDATA[design: product]]></category>
		<category><![CDATA[design: web]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[the industry]]></category>
		<category><![CDATA[the internet]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Design Blogs]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1561</guid>
		<description><![CDATA[I do hate myself a little for compiling an end-of-year top ten list, but in the spirit of professional altruism, I&#8217;m sharing with you, dear readers, ten brilliant blogs I&#8217;ve discovered, and have since become addicted to, in 2009. In no particular order: 1. It&#8217;s Nice That Touches my soft spot for Britain and provides [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/wp-content/uploads/2009/12/blogcloud.jpg" alt="blogcloud" title="blogcloud" width="250" height="225" /></p>
<p>I do hate myself a little for compiling an end-of-year top ten list, but in the spirit of professional altruism, I&#8217;m sharing with you, dear readers, ten brilliant blogs I&#8217;ve discovered, and have since become addicted to, in 2009. In no particular order:</p>
<blockquote><p><strong>1. <a target="_blank" href="http://www.itsnicethat.com/">It&#8217;s Nice That</a></strong> Touches my soft spot for Britain and provides daily doses of cool, especially in the realm of painting and visual arts</p>
<p><strong>2. <a target="_blank" href="http://printpattern.blogspot.com/">Print &#038; Pattern</a></strong> While pagination and formatting are not the best, P&#038;P has an immense archive of goodies. Lots of vintage and vintage-inspired. </p>
<p><strong>3. <a target="_blank" href="http://www.designworklife.com/">Design Work Life</a></strong> Fantastic curation of mostly print work. Gorgeous stuff, mostly daily. I don&#8217;t know where author Courtney finds it, but the work here is almost always unique to this blog.</p>
<p><strong>4. <a target="_blank" href="http://www.informationisbeautiful.net/">Information is Beautiful</a></strong> Dedicated to information design and infographics. An underrated practice, indeed.</p>
<p><strong>5. <a target="_blank" href="http://missedconnectionsny.blogspot.com/">Missed Connections</a></strong> Illustrator Sophie Blackall brings to life the often-beautiful-often-bizarre storyettes of the Missed Connection section of Craig&#8217;s List NY.</p>
<p><strong>6. <a target="_blank" href="http://www.theartistandhismodel.com/">The Artist and His Model</a></strong> Having only subscribed a few days ago, I&#8217;m not sure how to categorise it. Products, print, posters, photography. Cool stuff.</p>
<p><strong>7. <a target="_blank" href="http://www.flickrdesign.com/">Flickrdesign</a></strong> A digest of the best designs found on Flickr.com. Mostly posters, and great ones at that. Not too many examples of live-in-the-marketplace design, but still excellent.</p>
<p><strong>8. <a target="_blank" href="http://theintrepidowl.blogspot.com/">The Intrepid Owl</a></strong> Sightings and thoughts from London-to-New York illustrator/designer Lisa Edwards. A slant towards illustrative design, but a bit of everything. And words. </p>
<p><strong>9. <a target="_blank" href="http://clientsfromhell.tumblr.com/">Clients from Hell</a></strong> The recently-debuted site is already jam-packed with actual, real-life quotes from finicky, argumentative, uninformed, and unprofessional clients. Stranger than fiction, and therefore brilliant.</p>
<p><strong>10. <a target="_blank" href="http://magicmolly.tumblr.com/">Magic Molly</a></strong> A bit of a cop-out since Molly is a writer, not a designer, but her thoughts and quips and observations constantly smack me awake with concise brilliance and poignancy.</p>
<p><strong>11. (bonus) <a href="http://leslie-miles.blogspot.com/">Lesile Miles</a></strong> Collections of theme-based photography. Lots to look at and gawk at and drool at. I don&#8217;t know where it all comes from.</p></blockquote>
<p>This list alone should be enough to top off your daily dose of jealously, but if you need more, check out the <a href="http://www.perezfox.com/resources/">resources page</a>. And please, post your favourite design blogs in the comments — let&#8217;s try and spread the word about some overlooked blogs hiding gems.</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2009/03/25/the-analog-blogger-of-liberia/" title="The Analog Blogger of Liberia">The Analog Blogger of Liberia</a> (0)</li><li><a href="http://www.perezfox.com/2010/05/16/redesigning-the-irs/" title="Redesigning the IRS">Redesigning the IRS</a> (1)</li><li><a href="http://www.perezfox.com/2010/04/16/a-brief-rant-on-mba-students-and-design/" title="A Brief Rant on MBA Students and Design">A Brief Rant on MBA Students and Design</a> (2)</li><li><a href="http://www.perezfox.com/2010/02/23/the-white-hole/" title="The White Hole">The White Hole</a> (0)</li></ul>]]></content:encoded>
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		<title>French Movie Posters from the 50s and 60s</title>
		<link>http://www.perezfox.com/2009/10/02/french-movie-posters-from-the-50s-and-60s/</link>
		<comments>http://www.perezfox.com/2009/10/02/french-movie-posters-from-the-50s-and-60s/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:34:53 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[cinema]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design: history]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1435</guid>
		<description><![CDATA[Today turned up a sparkly little collection of French movie posters from the 50s and 60s. Great stuff, check &#8216;em out. Am I the only on who feels that some of these would make excellent book covers? Especially the ones sans photographs, that are heavily graphical. Could work, non? Related PostsNo Related Post]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/french_poster.jpg" alt="French movie poster"></p>
<p>Today turned up a sparkly little <a target="_blank" href="http://www.weetstraw.com/home/article/French-Movie-Posters/104">collection of French movie poster</a>s from the 50s and 60s. Great stuff, <a target="_blank" href="http://www.weetstraw.com/home/article/French-Movie-Posters/104">check &#8216;em out.</a></p>
<p>Am I the only on who feels that some of these would make excellent book covers? Especially the ones sans photographs, that are heavily graphical. Could work, non?</p>
<p><img src="http://www.perezfox.com/images/french_book.jpg" alt="French movie poster book"></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li>No Related Post</li></ul>]]></content:encoded>
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		<title>London&#8217;s Lost Identity</title>
		<link>http://www.perezfox.com/2009/09/01/londons-lost-identity/</link>
		<comments>http://www.perezfox.com/2009/09/01/londons-lost-identity/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 17:01:40 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[Britain]]></category>
		<category><![CDATA[advertising: outdoor]]></category>
		<category><![CDATA[brands & branding]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[national identities]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[the industry]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Olympics]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1406</guid>
		<description><![CDATA[O that I were yet a grad student, for surely this would be my thesis. London, my beloved bittersweet mistress of a second-city, has an identity crisis, and has put out the call to the design firms of Britain (and to a lesser degree, the world), to redesign the brand identity for London. While a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.divingtank.com/photos/2006062453.jpg" alt="Many icons of London" /></p>
<p>O that I were yet a grad student, for surely this would be my thesis.</p>
<p>London, my beloved bittersweet mistress of a second-city, has an identity crisis, and has put out the call to the design firms of Britain (and to a lesser degree, the world), to redesign the brand identity for London. While a bit of visual goodness is always appreciated, the main objective in this endeavor is to unify the many purpose-build identities used in London for tourism, transport, the 2012 Olympics, and a host of other departments and activities.</p>
<p><img src="http://www.perezfox.com/images/london_crisis.jpg" alt="London's many identities"><br /><em>London&#8217;s many identities, courtesy of <a target="_blank" href="http://www.underconsideration.com/brandnew/archives/in_brief_london_calling_all_designers.php">Brand New</a></em></p>
<p>I should have written about this last month when <a target="_blank" href="http://www.logodesignlove.com/rebrand-london-boris-johnso">I spotted a post</a> on <a target="_blank" href="http://www.logodesignlove.com/">Logo Design Love</a>, but somehow I didn&#8217;t get to it. Anyway, <a target="_blank" href="http://www.london.gov.uk/gla/tenders/brand-london-030909.jsp">The official assignment</a> is elaborated on <a target="_blank" href="http://www.brandrepublic.com/Discipline/Design/News/924891/Mayor-Boris-Johnson-hunts-agencies-rebrand-London/">over at Brand Republic</a>. In short, the call for work is unpaid, and you must contact the folks running the scheme to get your name in the ring. For anyone reading this blog post, you&#8217;re probably too late, as the closing will be 3 Sept.</p>
<p>But I think that I will turn this in a Design For Fun post here on Perez-Fox.com. Having lived in Britain, and fallen in love with Lady London, this could be a great chance to geek out with cultural identity-based design, and a challenge in modern branding on how to tie all those seemingly unrelated elements together.</p>
<p>Outside of the official tender, there are a number of possible solutions being discussed on the site <a target="_blank" href="http://abrandforlondon.wordpress.com/">A Brand For London</a>. Definitely some sharp insight into typography, iconography, design history, and the &#8220;brand DNA&#8221; of London. But didn&#8217;t Rian Hughes already put together a logo for London a few years ago? Yes, he did, and the powers that be told him &#8220;thanks, but no thanks.&#8221; (in the British equivalent of a Sarah Palin accent, no doubt.)</p>
<p><img src="http://www.perezfox.com/images/london_logo_hughes.jpg" alt="Rian Hughes's London logo"><br /><em>Hughes&#8217;s Rejected Logo for London</em></p>
<p>So everyone bust out the sketchbook and let&#8217;s find a way to unify London behind some sort of a logo or graphic identity. I hope to find some time in the next few days to post my entry.</p>
<p>And let us not forget that immortal quotation about The Big Smoke:</p>
<blockquote><p>&#8220;Why, Sir, you find no man, at all intellectual, who is willing to leave London. No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford.&#8221;<br />
— Samuel Johnson</p></blockquote>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2010/01/28/a-brand-for-london/" title="A Brand for London">A Brand for London</a> (17)</li><li><a href="http://www.perezfox.com/2010/06/01/the-challenge-of-retrofitting-a-logo/" title="The Challenge of Retrofitting a Logo">The Challenge of Retrofitting a Logo</a> (0)</li><li><a href="http://www.perezfox.com/2010/05/19/wtf-wednesday-london-2012-olympic-mascots/" title="WTF Wednesday: London 2012 Olympic Mascots">WTF Wednesday: London 2012 Olympic Mascots</a> (0)</li><li><a href="http://www.perezfox.com/2009/12/02/sochi-2014-olympic-logo/" title="Sochi 2014 Olympic Logo">Sochi 2014 Olympic Logo</a> (0)</li></ul>]]></content:encoded>
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		<title>Adam the Velcro Suit</title>
		<link>http://www.perezfox.com/2009/08/22/adam-the-velcro-suit/</link>
		<comments>http://www.perezfox.com/2009/08/22/adam-the-velcro-suit/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 13:26:11 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[design: packaging]]></category>
		<category><![CDATA[design: print]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[retro]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1373</guid>
		<description><![CDATA[Follow yesternight&#8217;s post, I dug up another Flickr page of gorgeous design work. This one is from Adam the Velcro Suit, who designs posters, CDs, badges, skateboards, and other brickerbrack. Love the mid-century style with reference to low-tech print making. Great sense of colour as well. Adam the Velcro Suit on Flickr » via Design [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/andylund.jpg" alt="Andy Lund poster"></p>
<p>Follow yesternight&#8217;s post, I dug up <a target="_blank" href="http://www.flickr.com/photos/velcrosuit/">another Flickr page of gorgeous design work</a>. This one is from Adam the Velcro Suit, who designs posters, CDs, badges, skateboards, and other brickerbrack. Love the mid-century style with reference to low-tech print making. Great sense of colour as well.</p>
<p><a target="_blank" href="http://www.flickr.com/photos/velcrosuit/">Adam the Velcro Suit on Flickr »</a></p>
<p><em>via <a href="http://www.designworklife.com/?p=8095">Design Work Life »</a></em></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2010/07/04/kids-today/" title="Kids Today">Kids Today</a> (0)</li><li><a href="http://www.perezfox.com/2010/05/19/world-cup-2010-poster/" title="World Cup 2010 Poster">World Cup 2010 Poster</a> (0)</li><li><a href="http://www.perezfox.com/2009/08/22/art-copy-a-review/" title="Art &#038; Copy, a Review">Art &#038; Copy, a Review</a> (0)</li><li><a href="http://www.perezfox.com/2009/06/23/europe-by-designers/" title="Europe By Designers">Europe By Designers</a> (0)</li></ul>]]></content:encoded>
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		<title>Faded Signage of Yesteryear</title>
		<link>http://www.perezfox.com/2009/08/21/faded-signage-of-yesteryear/</link>
		<comments>http://www.perezfox.com/2009/08/21/faded-signage-of-yesteryear/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 03:22:27 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[advertising: outdoor]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[painted signage]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1371</guid>
		<description><![CDATA[Check out this Flickr pool of beautiful faded signage and advertisements. I love this crap, wish I could go around photographing more of it. There&#8217;s actually an example right at the end of my street. Faded Signage on Flickr » via Design Work Life » Related PostsGoodvertising: Hovis &#8220;Forever England&#8221; (0)WTF Wednesday: Mad Men Barbie [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/type_painted.jpg" alt="painted signage"></p>
<p>Check out this <a target="_blank" href="http://www.flickr.com/groups/fadedsignage/pool/">Flickr pool of beautiful faded signage</a> and advertisements. I love this crap, wish I could go around photographing more of it. There&#8217;s actually an example right at the end of my street.</p>
<p><a target="_blank" href="http://www.flickr.com/groups/fadedsignage/pool/">Faded Signage on Flickr »</a></p>
<p><em>via <a href="http://www.designworklife.com/?p=8120">Design Work Life »</a></em></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2008/09/27/goodvertising-hovis-forever-england/" title="Goodvertising: Hovis &#8220;Forever England&#8221;">Goodvertising: Hovis &#8220;Forever England&#8221;</a> (0)</li><li><a href="http://www.perezfox.com/2010/03/10/wtf-wednesday-mad-men-barbie/" title="WTF Wednesday: Mad Men Barbie">WTF Wednesday: Mad Men Barbie</a> (2)</li><li><a href="http://www.perezfox.com/2010/01/21/rediscovering-type/" title="[Re]discovering Type">[Re]discovering Type</a> (0)</li><li><a href="http://www.perezfox.com/2010/01/17/see-lemonade/" title="See Lemonade">See Lemonade</a> (0)</li></ul>]]></content:encoded>
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		<title>Printed Typographic Treasures of the New York Public Library</title>
		<link>http://www.perezfox.com/2009/08/16/printed-typography-treasures-of-the-new-york-public-library/</link>
		<comments>http://www.perezfox.com/2009/08/16/printed-typography-treasures-of-the-new-york-public-library/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 03:54:56 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[design: history]]></category>
		<category><![CDATA[design: print]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[technique]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1357</guid>
		<description><![CDATA[This is a quick one — the other day, Gothamist featured a few photos from the many, many, forgotten tomes of the New York Public Library. These are gorgeous. We should all take time to appreciate the beauty in simplicity of yesteryear&#8217;s printing techniques. If you&#8217;re interested in these, part of the Rare Books series at [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/nypl_book.jpg" alt="Paradise Lost"></p>
<p>This is a quick one — the other day, <a target="_blank" href="http://gothamist.com">Gothamist</a> featured <a target="_blank" href="http://gothamist.com/2009/08/10/rare_books_collection.php">a few photos</a> from the many, many, forgotten tomes of the <a target="_blank" href="http://www.nypl.org">New York Public Library</a>. These are gorgeous. We should all take time to appreciate the beauty in simplicity of yesteryear&#8217;s printing techniques.</p>
<p>If you&#8217;re interested in these, part of the Rare Books series at NYPL, check &#8216;em out <a target="_blank" href="http://digitalgallery.nypl.org/nypldigital/dgdivisionbrowseresult.cfm?trg=1&#038;div_id=hsr">online</a> or <a target="_blank" href="http://www.nypl.org/research/chss/spe/rbk/admiss.html">in person. </a></p>
<p>If you&#8217;ve been reading for a while, you might recall a certain similarity to <a target="_blank" href="http://www.perezfox.com/2007/08/10/the-typography-of-harry-potter/">The Typography of Harry Potter</a>, and especially The Daily Prophet as featured in the movies.</p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2010/06/01/the-challenge-of-retrofitting-a-logo/" title="The Challenge of Retrofitting a Logo">The Challenge of Retrofitting a Logo</a> (0)</li><li><a href="http://www.perezfox.com/2010/05/19/world-cup-2010-poster/" title="World Cup 2010 Poster">World Cup 2010 Poster</a> (0)</li><li><a href="http://www.perezfox.com/2010/05/06/the-unsung-heroes-logo-design-love/" title="The Unsung Heroes | Logo Design Love">The Unsung Heroes | Logo Design Love</a> (1)</li><li><a href="http://www.perezfox.com/2010/03/31/harry-potter-signature-series/" title="Harry Potter Signature Series">Harry Potter Signature Series</a> (0)</li></ul>]]></content:encoded>
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		<title>Tropicana Says &#8220;Undo&#8221; to Packaging Re-Design</title>
		<link>http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/</link>
		<comments>http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 03:53:36 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[brands & branding]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[design: packaging]]></category>
		<category><![CDATA[national identities]]></category>
		<category><![CDATA[the industry]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[tropicana]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=1028</guid>
		<description><![CDATA[Tropicana, who introduced a radically re-designed packaging last month, has announced they will scrap the new designs in favour of the previous packaging. This move is unprecedented in my lifetime, wherein public outcry over the design of a product has influenced corporate decisions on the highest level. The New York Times tells the story of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/tropicana_undo.jpg" alt="Tropicana's new design, being scrapped."></p>
<p><a target="_blank" href="http://tropicana.com/">Tropicana</a>, who introduced <a target="_blank" href="http://www.thedieline.com/blog/2009/01/before-after-tr.html">a radically re-designed packaging</a> last month, has announced they will scrap the new designs in favour of the previous packaging. This move is unprecedented in my lifetime, wherein public outcry over the design of a product has influenced corporate decisions on the highest level.</p>
<p><a target="_blank" href="http://www.nytimes.com">The New York Times</a> tells <a target="_blank" href="http://www.nytimes.com/2009/02/23/business/media/23adcol.html">the story</a> of how the new packaging failed to soar. The Design community, I predict, will rejoice. Faint sounds of &#8220;<a target="_blank" href="http://www.youtube.com/watch?v=gIqLsGT2wbQ">I Can See Clearly Now</a>&#8221; will echo on the wind. Statues will be toppled. Ok, perhaps not. I was a fan of the previous packaging, designed by my buddy Debbie Millman and <a target="_blank" href="http://sterlingbrands.com/">Sterling Brands.</a> </p>
<p>In this particular case, it teaches us a valuable lesson: don&#8217;t mess with heritage brands! Americans, and consumers the world over, are passionate about the brands they know and love and trust. Those emotions are not to be taken lightly, and not to be toyed with. In case you were in doubt about the power of branding and packaging, let this be a new litmus test. Tropicana has occupied a place in the heart of Americans for decades, offering more than nutrition — offering comfort and routine and a bit of the simple life each morning.</p>
<p>The un-design and reverting is also a bit of pie in the face of <a target="_blank" href="http://arnellgroup.com/">Arnell Group</a>, who re-designed the Tropicana packaging as well as a total brand identity re-design for <a target="_blank" href="http://pepsi.com/">Pepsi,</a> and an update of <a target="_blank" href="http://www.gatorade.com/default.aspx">Gatorade</a> — each of which has earned more than the requisite amount of controversy. Imagine having your design accepted, and then rejected after a firestorm of public outcry. <a target="_blank" href="http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/">Wolff Olins, you&#8217;re next. </a></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2010/04/15/fuse-conference-day-2-optimism/" title="FUSE Conference, day 2: Optimism">FUSE Conference, day 2: Optimism</a> (1)</li><li><a href="http://www.perezfox.com/2009/02/09/what-does-pepsi-look-like-to-you/" title="What does Pepsi look like to you?">What does Pepsi look like to you?</a> (2)</li><li><a href="http://www.perezfox.com/2008/12/13/vintage-soda-packaging/" title="Vintage Soda Packaging">Vintage Soda Packaging</a> (0)</li><li><a href="http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/" title="The &#8220;Evolution&#8221; of the Pepsi Brand">The &#8220;Evolution&#8221; of the Pepsi Brand</a> (8)</li></ul>]]></content:encoded>
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		<title>Vintage Soda Packaging</title>
		<link>http://www.perezfox.com/2008/12/13/vintage-soda-packaging/</link>
		<comments>http://www.perezfox.com/2008/12/13/vintage-soda-packaging/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 05:48:43 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[brands & branding]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[design: packaging]]></category>
		<category><![CDATA[the internet]]></category>
		<category><![CDATA[cans]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[cola]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[soda]]></category>
		<category><![CDATA[sprite]]></category>
		<category><![CDATA[vintage]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=925</guid>
		<description><![CDATA[Wow, they weren&#8217;t kidding! I awoke this morning to a gorgeous set of vintage soda packaging photographs. And some of these are classic, from the 1950s and 60s, mostly. Oddly enough, I was just talking the other day about the new designs for Sprite, in which they&#8217;ve revived the &#8220;old&#8221; Sprite logo I knew so [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/vintage_mtndew.jpg" alt="Vintage Mountain Dew packaging"></p>
<p>Wow, they weren&#8217;t kidding! I awoke this morning to <a target="_blank" href="http://packagingsoftheworld.blogspot.com/2008/12/vintage-soda.html">a gorgeous set</a> of vintage soda packaging photographs. And some of these are classic, from the 1950s and 60s, mostly.</p>
<p>Oddly enough, I was just talking the other day about the new designs for Sprite, in which they&#8217;ve revived the &#8220;old&#8221; Sprite logo I knew so well in the 90s and tossing aside that janky S. I can&#8217;t find an image of the newest can, but here&#8217;s what I&#8217;m talking about.</p>
<p><img src="http://www.perezfox.com/images/vintage_sprite.jpg" alt="Sprite cans"><br /><em>classic Sprite can and the new-fangled &#8220;S&#8221; can, which is already a thing of the past.</em></p>
<p>With so much of a rich history, maybe large food and drinks brands could publish &#8220;throwback&#8221; packaging, the way that sports team use throwback uniforms on certain days of the season. The extra added expense would pay off in kitschy collectibility and thereby create a sense of value. At very least, it would create buzz.</p>
<p>Then again Starbucks <a target="_blank" href="http://www.underconsideration.com/brandnew/archives/starbucks_back_to_the_future.php">just tried thi</a>s very tactic to very mixed results (and a lot apathy both ways).</p>
<p>So enough talk, <a target="_blank" href="http://packagingsoftheworld.blogspot.com/2008/12/vintage-soda.html">head over</a> and feast your eyes on vintage soda packaging.</p>
<p><em>via <a target="_blank" href="http://www.thedieline.com/blog/2008/12/vintage-soda-pa.html">The Dieline</a> via <a target="_blank" href="http://packagingsoftheworld.blogspot.com/2008/12/vintage-soda.html">Packagings of the World »</a></em></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/" title="The &#8220;Evolution&#8221; of the Pepsi Brand">The &#8220;Evolution&#8221; of the Pepsi Brand</a> (8)</li><li><a href="http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/" title="Tropicana Says &#8220;Undo&#8221; to Packaging Re-Design">Tropicana Says &#8220;Undo&#8221; to Packaging Re-Design</a> (2)</li><li><a href="http://www.perezfox.com/2008/03/04/pepsi-raw-a-natural-approach/" title="Pepsi Raw: A Natural Approach">Pepsi Raw: A Natural Approach</a> (2)</li><li><a href="http://www.perezfox.com/2010/05/04/autentico-tequila-alacran/" title="Auténtico Tequila Alacrán">Auténtico Tequila Alacrán</a> (1)</li></ul>]]></content:encoded>
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		<title>100 Years of the Roundel</title>
		<link>http://www.perezfox.com/2008/10/10/100-years-of-the-roundel/</link>
		<comments>http://www.perezfox.com/2008/10/10/100-years-of-the-roundel/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 14:08:35 +0000</pubDate>
		<dc:creator>Prescott</dc:creator>
				<category><![CDATA[Britain]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[brands & branding]]></category>
		<category><![CDATA[design: history]]></category>
		<category><![CDATA[national identities]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Centennial]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Tube]]></category>
		<category><![CDATA[Underground]]></category>

		<guid isPermaLink="false">http://www.perezfox.com/?p=809</guid>
		<description><![CDATA[As much as New Yorkers love the coloured dots and black signs of the Subway, Londoners love the Tube. The marker of the Tube is of course the Roundel, that little widget consisting of a red circle and blue rectangle. The Roundel is now 100 years old, so Art on the Underground, has commissioned contemporary [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.perezfox.com/images/tube_art.jpg" alt="Art on the Tube"></p>
<p>As much as New Yorkers love the coloured dots and black signs of the Subway, Londoners love the Tube. The marker of the Tube is of course the Roundel, that little widget consisting of a red circle and blue rectangle.</p>
<p>The Roundel is now 100 years old, so <a target="_blank" href="http://www.tfl.gov.uk/tfl/corporate/projectsandschemes/artmusicdesign/pfa/">Art on the Underground</a>, has commissioned contemporary artists to celebrate the colours and shapes of the London Underground. The results are awesome.</p>
<p><em>via <a target="_blank" href="http://www.creativereview.co.uk/crblog/100-years-of-the-roundel/">Creative Review »</a></em></p>
<h3  class="related_post_title">Related Posts</h3><ul class="related_post"><li><a href="http://www.perezfox.com/2008/01/17/buns-abound-on-the-london-underground/" title="Pun-don Underground">Pun-don Underground</a> (0)</li><li><a href="http://www.perezfox.com/2007/12/17/the-inspired-past-of-london-transport-design/" title="The Inspired Past of London Transport Design">The Inspired Past of London Transport Design</a> (0)</li><li><a href="http://www.perezfox.com/2010/07/04/kids-today/" title="Kids Today">Kids Today</a> (0)</li><li><a href="http://www.perezfox.com/2010/05/19/wtf-wednesday-london-2012-olympic-mascots/" title="WTF Wednesday: London 2012 Olympic Mascots">WTF Wednesday: London 2012 Olympic Mascots</a> (0)</li></ul>]]></content:encoded>
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