// 10 November 2008, 15:30
Just a week after announcing they would close 20% of its stores, electronics and computer retailer Circuit City has announced it will file for Chapter 11 Bankruptcy. They cited the poor economic conditions, such as problems with credit, as the main cause of the bankruptcy. According to a post from Gothamist, the company had fallen [...]
// a tale of brands & branding, computers & gadgets
// 2 Comments »
// 29 October 2008, 14:34
A few weeks ago, I quit Entourage in favour of Apple’s Mail. While I had heard a variety of arguments for Mail (and thereby, against Entourage), the primary trait that made me switch was the lightweight, fast-loading nature of the application itself. Mail is also very nicely integrated into iCal and Address Book, Apple’s native [...]
// a tale of computers & gadgets, the internet, web technology
// 1 Comment »
// 19 September 2008, 17:18
In the smartest advertising move in quite some time, Microsoft has put on hold its controversial Gates-Seinfeld campaign in favour of a safer, more familiar, less fucking random approach, initiated with this “I’m a PC” spot:
The line “I’m a PC” and the visual use of John Hodgeman against a white background are an obvious rebuff [...]
// a tale of WTF, advertising: tv/radio, brands & branding, computers & gadgets, video games
// No Comments »
// 19 September 2008, 07:53
Adobe has been taunting us for some time now with a Sept. 23 announcement of Adobe CS4 (at least Photoshop), but now the secret’s out! Oops, Amazon leaked images and details of InDesign CS4 well before Adobe announced it. This isn’t the first time Amazon has slipped up and announced products early — they’ve done [...]
// a tale of brands & branding, computers & gadgets, design: packaging
// No Comments »
// 10 September 2008, 13:51
Although it’s still [WTF] Wednesday, I have to big-up a great idea from the folks at HP. Like most brilliant ideas, it seems painfully obvious now: Sell a laptop in it’s own bag.
Not only does this save customers the hassle of shopping for an aftermarket bag that fits your computer just right, but it saves [...]
// a tale of brands & branding, computers & gadgets, design: packaging
// No Comments »
// 08 September 2008, 12:22
Everyone has been talking about these since they hit the airwaves about a week ago, but in case you weren’t paying attention, Jerry Seinfeld was hired for $10 million to be the new spokesman for Microsoft. Crispin Porter Bogusky, the ad agency that brought Burger King back to life with the now-infamous Creepy King, took [...]
// a tale of advertising: tv/radio, brands & branding, computers & gadgets
// 3 Comments »
// 04 September 2008, 10:14
In this modern era, it’s no wonder that soldiers and other servicemen are carrying iPods. While they have been banned from some bases for their ability to transport data, many serving in Iraq and Afghanistan are packing iPods right along with guns and MREs. Remember last year when a soldier was saved when his iPod [...]
// a tale of brands & branding, computers & gadgets, design: product
// 2 Comments »
