The Olympics: Branding on a Global Stage

The following is a guest post I wrote on the lovely blog Brandcurve.com
Next month, all eyes will be on Beijing for the 2008 Summer Olympics. The Olympics are a time for the nations of the world, in spite of their differences and animosities, to come together in the celebration of sport. While sport is still [...]


Belfast’s New Identity Earns a “B”

Branding is no longer confined to supermarket shelves. Full scale branding campaigns for cities and countries are part of the design landscape, and we’re seeing it more and more, especially with events like the Olympics, and the increase in global tourism. The latest city to wake up to a design and branding makeover: Belfast, Northern [...]


The ‘new’ London 2012 Logo

I swear, this is not the Olympic Logo Blog, but when I say this morning that the London 2012 Olympics had an updated logo, I had to shout it out.

The new version, updated by original logo creators Wolff Olins, features the Union Jack skinned over the same crazy cubist mark. According to Design Week, this [...]


Marks & Spencer to sell branded products

Marks & Spencer, the supermarket, has exclusively carried their own brand products for almost 50 years, but now they’re announcing that they will carry branded products like regular supermarkets. This is significant because Marks has implied, by carrying solely their own products, that their products are superior. From a branding point of view, the upper [...]


Drumming Gorillas and the D&AD Drama

This is already a few days old, but I want to let you all know what’s going on.

The D&AD is a professional society for design, which also provides education and training, and also runs the massively popular and hard-to-win awards contest every year. Winning a D&AD Pencil can make a career from nothing, and can [...]


Gordon Ramsay, master of branding

Gordon Ramsay has made a name for himself in the kitchen. As a chef and restauranteur, he’s at the height of his craft. His television success only punctuates his culinary career. But he’s not just a chef, he’s a master of re-branding, as we’ve seen on Fox’s Kitchen Nightmares and the original British version on [...]


Designing a Design School

Here’s a question for you design-savvy readers: What would you do if you could create a design school from scratch? What would you look for in prospective students? What courses would they take? How much professional influence would there be? How much academic transparency?

These are, I’m sure, only a few of the questions that Sir [...]


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