The One-Liner

Prescott Perez-Fox is a brand developer and designer in New York City.

More Specifically

Prescott grew up in New Jersey and has been influenced by everything from Calculus to comic books. A self-proclaimed renaissance man, he has embraced the order-and-chaos philosophy and enjoys combining seemingly unrelated subjects in day-to-day life. His last name is the result of Puerto Rican and Jewish roots.

Over the years, he has worked in-house and at agencies in Philadelphia, New York, London, and a few places in between. Following a varied experience in print design, identity, and web design, Prescott has spent the past several years focusing on brand identity and packaging. His design sense is influenced heavily by his left-brain, making use of the patterns and shapes from his science-and-math background.

Prescott graduated from Drexel University in Philadelphia before heading to Britain for further study at the University College for the Creative Arts (formerly the Surrey Institute of Art & Design).

A Geek From Way Back

It is no great secret that Prescott came into the design profession through his background in computers. Getting his start on the Commodore 64, he became an avid computer user and design proved a natural combination of his artistic tendencies and tech interests. Largely self-taught, he was first exposed to design in the classroom at 16, there gaining the discipline of how to use a computer as a design tool. In 2002, Prescott became a full-time Mac user and in 2004, officially ditched Quark for InDesign.

Side Projects

Prescott maintains a personal blog, and is the arbiter of twentyhood – the podcast about life as a twentysomething. He is active on several online design forums such as PhotoshopCafe.com and is a member of AIGA’s New York chapter.