London 2012: Designing the Torch

2010.08.09 15:15

Last week, calls went out for a firm to design the Olympic Torch for the upcoming games in London. Following the most, um, distinct identity and mascots, of modern Olympiads, it will be interesting to see what design is ultimately chosen and put into production.

Read more about it on Unbeige, or the official London 2012 site »


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a tale of Britain, design_product, national identities

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