Comments on: A Brand for London

By: branding London – quae.me

branding London – quae.me — Thu, 04 Mar 2010 09:01:40 +0000

[...] suggestion for branding London by Prescott Perez-Fox [...]

By: Perez Fox on the London Identity « Ezgi Didem Dağcı's Blog

Perez Fox on the London Identity « Ezgi Didem Dağcı's Blog — Wed, 17 Feb 2010 13:55:47 +0000

[...] Hot on the heels of the announcement, New York-based brand developer Prescott Perez-Fox published his own pitch. [...]

By: Perez-Fox on the London identity | Logo Design Love « Techmode Blog 1.2

Tue, 16 Feb 2010 23:09:01 +0000

[...] Hot on the heels of the announcement, New York-based brand developer Prescott Perez-Fox published his own pitch. [...]

By: Prescott

Prescott — Wed, 03 Feb 2010 03:45:18 +0000

I’ve heard this criticism from several folks but I actually like the apparent imbalance. London, after all, is somewhat mashed up to begin with. Would seem rather Swiss to have everything aligned left.

By: Luke

Luke — Tue, 02 Feb 2010 23:32:25 +0000

I really love the concept – but I keep feeling unsettled, because ‘London’ is centred and all the supplementary identities (eg. Metropolitan Police) are left-aligned. Any thoughts on this?

By: Prescott

Prescott — Mon, 01 Feb 2010 15:33:01 +0000

@Holly,

That’s funny because I am a huge fan of Trivial Pursuit! Perhaps the colours are just baggage in my mind.

I actually used a set of TP cards from UK 1987 edition to get myself caught up on the culture when I lived there. Talk about a challenge, try playing with cards from another country!

By: Holly

Holly — Mon, 01 Feb 2010 13:35:07 +0000

Impressed with your concept. I’m too big a fan of blocks of colour not to be.

Amused slighty, however, that your choice of colours for categories art/history/parks/nightlife mirror their relevant catergories on the game Trival Pursuit…

By: Kelly

Kelly — Sun, 31 Jan 2010 18:16:41 +0000

Prescott,

Simple, insanely easy to take across media and departments, fresh—yet such a gentle nod to some of London’s existing iconic graphic design that it feels like it’s been there all along.

They won’t get better, and when it’s design-by-committees who were approved by committees, they’re likely to get worse. Nicely done.

(Found your post through David Airey’s LogoDesignLove. Going to peek through the rest of the blog now…)

Regards,

Kelly

By: Prescott Perez-Fox

Prescott Perez-Fox — Sat, 30 Jan 2010 16:32:44 +0000

@Linda, I definitely agree that the copy is only a step above placeholder text, and the photos are the best I could find without dedicating my life to photo-scouring. But what’s wrong with the art direction? Thought I created something simple enough to start moving without too much more refinement.

Thanks for commenting, I hope you’ll be back!

By: Sweet Tweets: Design Resources of the Week #33

Sweet Tweets: Design Resources of the Week #33 — Sat, 30 Jan 2010 16:30:35 +0000

[...] A brand for london “While famous for so many things, London [still] lacks a unifying, cohesive graphic brand identity under which all sectors can co-exist. The Mayor, and other officials, sought to bring together the previously branded elements of transport, tourism, government, the Olympics, and other public programmes with the creation of a new branding effort.“ [...]