Comments on: How the UPS Site Should Look http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/ Design and Branding from Prescott Perez-Fox Sat, 07 Jan 2012 18:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cody Robbins http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-478 Cody Robbins Sat, 20 Feb 2010 06:32:17 +0000 http://www.perezfox.com/?p=1581#comment-478 I can’t help but think this is remarkably similar to Dustin Curtis’ redesign of American Airline’s site, in that doesn’t take into account UPS’s actual business needs. It’s way off base and nothing but fanciful in that regard. People tracking packages are not UPS’s customers, because the people tracking are not the people who paid to insert the packages into the UPS system. The vast majority of UPS’s customers are the various merchants and businesses that ship substantial quantities of packages, and this design therefore completely ignores UPS’s actual market. I’m not sure why you would go to the UPS website to track a package anyways—doesn’t everyone just paste the number into Google and click the link? I can’t help but think this is remarkably similar to Dustin Curtis’ redesign of American Airline’s site, in that doesn’t take into account UPS’s actual business needs. It’s way off base and nothing but fanciful in that regard. People tracking packages are not UPS’s customers, because the people tracking are not the people who paid to insert the packages into the UPS system. The vast majority of UPS’s customers are the various merchants and businesses that ship substantial quantities of packages, and this design therefore completely ignores UPS’s actual market. I’m not sure why you would go to the UPS website to track a package anyways—doesn’t everyone just paste the number into Google and click the link?

]]> By: twentyhood. http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-477 twentyhood. Wed, 27 Jan 2010 20:32:04 +0000 http://www.perezfox.com/?p=1581#comment-477 [...] Keith McNally’s show(s), XO and Ham Radio Campfire Noises Early episodes of twentyhood How the UPS website should look layoffs with UPS, bad experiences at the UPS Store Chinatown(s) and the death of Little Italy The [...] [...] Keith McNally’s show(s), XO and Ham Radio Campfire Noises Early episodes of twentyhood How the UPS website should look layoffs with UPS, bad experiences at the UPS Store Chinatown(s) and the death of Little Italy The [...]

]]> By: Jory http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-476 Jory Wed, 13 Jan 2010 23:45:24 +0000 http://www.perezfox.com/?p=1581#comment-476 Brilliance in simplicity.... Brilliance in simplicity….

]]> By: Alex http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-475 Alex Mon, 11 Jan 2010 18:28:31 +0000 http://www.perezfox.com/?p=1581#comment-475 The badge is too big :-) The badge is too big :-)

]]> By: Thomas @ UPS http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-474 Thomas @ UPS Mon, 11 Jan 2010 13:56:00 +0000 http://www.perezfox.com/?p=1581#comment-474 Printed and hanging at my desk. Thank you. Printed and hanging at my desk. Thank you.

]]> By: Mike @ UPS http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-473 Mike @ UPS Sun, 10 Jan 2010 05:41:12 +0000 http://www.perezfox.com/?p=1581#comment-473 Ha! Nice work. I spotted this on Twitter, and found my way here. I'll have to show this to everyone on Monday. Thanks for the ideas. ;) Ha! Nice work. I spotted this on Twitter, and found my way here. I’ll have to show this to everyone on Monday.

Thanks for the ideas. ;)

]]> By: rashan http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-472 rashan Sun, 10 Jan 2010 01:08:09 +0000 http://www.perezfox.com/?p=1581#comment-472 the idea is very solid. the common user generally only goes to the site to track their stuff so having it up front and not dressed up, caters to the reality of that. the idea is very solid. the common user generally only goes to the site to track their stuff so having it up front and not dressed up, caters to the reality of that.

]]> By: Tweets that mention perez-fox.com » How the UPS Site Should Look -- Topsy.com http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/#comment-471 Tweets that mention perez-fox.com » How the UPS Site Should Look -- Topsy.com Sat, 09 Jan 2010 04:12:44 +0000 http://www.perezfox.com/?p=1581#comment-471 [...] This post was mentioned on Twitter by Prescott Perez-Fox, Robert Dumas. Robert Dumas said: RT @scottperezfox: New blog post: How the UPS Site Should Look http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/ [...] [...] This post was mentioned on Twitter by Prescott Perez-Fox, Robert Dumas. Robert Dumas said: RT @scottperezfox: New blog post: How the UPS Site Should Look http://www.perezfox.com/2010/01/08/how-the-ups-site-should-look/ [...]

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