http://www.perezfox.com/2009/11/29/mcdonalds-goes-green/ design and branding from Prescott Perez-Fox Thu, 04 Mar 2010 09:01:40 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.perezfox.com/2009/11/29/mcdonalds-goes-green/comment-page-1/#comment-8021 Prescott Mon, 30 Nov 2009 03:19:13 +0000 http://www.perezfox.com/?p=1524#comment-8021 I agree that green as a colour often symbolises health as well, but the phrase "going green" definitely slants towards the environment. Also, I'd imagine they'd go with a new tagline like "healthier choices" or something that speaks to their brainless audiences. I agree that green as a colour often symbolises health as well, but the phrase “going green” definitely slants towards the environment. Also, I’d imagine they’d go with a new tagline like “healthier choices” or something that speaks to their brainless audiences.

]]> http://www.perezfox.com/2009/11/29/mcdonalds-goes-green/comment-page-1/#comment-8018 John Leschinski Mon, 30 Nov 2009 00:06:54 +0000 http://www.perezfox.com/?p=1524#comment-8018 I don't know if the shift to green has anything to do with environmentalism, rather an attempt at repositioning itself as more healthy. I don’t know if the shift to green has anything to do with environmentalism, rather an attempt at repositioning itself as more healthy.

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