Brooks Brothers has introduced a new exclusive edition suit inspired by the popular show “Mad Men”. They’ve actually teamed up with the show’s costume designer Janie Bryant.
This one is quick and to the WTF-point. The show outfits the characters in period-specific revivals of fashion. And now folks want to dress like characters on the show. [...]

// a tale of New York, WTF, brands & branding, fashion
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We’ve already been using the letters WTF to describe the London 2012 Olympics for over two years, but let’s continue the trend, shall we.

The Olympic pictograms — you know, those airport-signage-looking icons to describe each event without the use of words — have been revealed. And by my eyes they are shockingly ordinary, conventional event. And [...]

// a tale of Britain, WTF, national identities, politics
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