Comments on: Logo Design Process: Hello Digital http://www.perezfox.com/2009/09/24/logo-design-process-hello-digital/ Design and Branding from Prescott Perez-Fox Sat, 07 Jan 2012 18:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Prescott http://www.perezfox.com/2009/09/24/logo-design-process-hello-digital/#comment-454 Prescott Thu, 24 Sep 2009 20:46:34 +0000 http://www.perezfox.com/?p=1427#comment-454 David, I too have made that mistake — it gets into a sticky area when you're discussing with the client how to revise concept #13-b. I have found recently that clients are more impressed if you choose 3-4 truly viable concepts and flesh out the overall visual style so they can see how the identity "lives" in materials like stationery, website, print collateral, etc. Just a mock-up, but it goes a long way to becoming "real." I suppose this does make it harder because you're afraid that you'll cut something off before it ever had the chance to grow, but that's the tough part of the job. I too would be interested to see how, exactly, the choices for Hello Digital were made. Some of the outtakes were very sharp, and I feel that the final result was a little conservative in comparison. But these guys are still in business, so what the hell do I know. David,

I too have made that mistake — it gets into a sticky area when you’re discussing with the client how to revise concept #13-b.

I have found recently that clients are more impressed if you choose 3-4 truly viable concepts and flesh out the overall visual style so they can see how the identity “lives” in materials like stationery, website, print collateral, etc. Just a mock-up, but it goes a long way to becoming “real.” I suppose this does make it harder because you’re afraid that you’ll cut something off before it ever had the chance to grow, but that’s the tough part of the job.

I too would be interested to see how, exactly, the choices for Hello Digital were made. Some of the outtakes were very sharp, and I feel that the final result was a little conservative in comparison. But these guys are still in business, so what the hell do I know.

]]> By: Prescott http://www.perezfox.com/2009/09/24/logo-design-process-hello-digital/#comment-998 Prescott Thu, 24 Sep 2009 20:46:00 +0000 http://www.perezfox.com/?p=1427#comment-998 David, I too have made that mistake — it gets into a sticky area when you're discussing with the client how to revise concept #13-b. I have found recently that clients are more impressed if you choose 3-4 truly viable concepts and flesh out the overall visual style so they can see how the identity "lives" in materials like stationery, website, print collateral, etc. Just a mock-up, but it goes a long way to becoming "real." I suppose this does make it harder because you're afraid that you'll cut something off before it ever had the chance to grow, but that's the tough part of the job. I too would be interested to see how, exactly, the choices for Hello Digital were made. Some of the outtakes were very sharp, and I feel that the final result was a little conservative in comparison. But these guys are still in business, so what the hell do I know. David,

I too have made that mistake — it gets into a sticky area when you’re discussing with the client how to revise concept #13-b.

I have found recently that clients are more impressed if you choose 3-4 truly viable concepts and flesh out the overall visual style so they can see how the identity “lives” in materials like stationery, website, print collateral, etc. Just a mock-up, but it goes a long way to becoming “real.” I suppose this does make it harder because you’re afraid that you’ll cut something off before it ever had the chance to grow, but that’s the tough part of the job.

I too would be interested to see how, exactly, the choices for Hello Digital were made. Some of the outtakes were very sharp, and I feel that the final result was a little conservative in comparison. But these guys are still in business, so what the hell do I know.

]]> By: David Airey http://www.perezfox.com/2009/09/24/logo-design-process-hello-digital/#comment-453 David Airey Thu, 24 Sep 2009 20:35:08 +0000 http://www.perezfox.com/?p=1427#comment-453 Hey Prescott, I want to know how many of the concepts were shown to the client. I've previously made the mistake of showing too many ideas, leaving my client unable to choose. Restricting the options is definitely a plus point when it comes to closure. Hey Prescott, I want to know how many of the concepts were shown to the client. I’ve previously made the mistake of showing too many ideas, leaving my client unable to choose.

Restricting the options is definitely a plus point when it comes to closure.

]]> By: David Airey http://www.perezfox.com/2009/09/24/logo-design-process-hello-digital/#comment-997 David Airey Thu, 24 Sep 2009 20:35:00 +0000 http://www.perezfox.com/?p=1427#comment-997 Hey Prescott, I want to know how many of the concepts were shown to the client. I've previously made the mistake of showing too many ideas, leaving my client unable to choose. Restricting the options is definitely a plus point when it comes to closure. Hey Prescott, I want to know how many of the concepts were shown to the client. I’ve previously made the mistake of showing too many ideas, leaving my client unable to choose.

Restricting the options is definitely a plus point when it comes to closure.

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