// 29 September 2009, 18:12
Honest Tea, a fancy-pants organic drinks brand, and Coca-Cola property, has reengineered their bottles to appear larger, but are actually the same size. Treachery.
This sort of on-shelf scammery gets a massive thumbs-down from me. Straightforwardness should be part of every brand’s offering, but especially for a brand that has the word “Honest” in its name! [...]
// a tale of brands & branding, design: packaging
// 1 Comment »
// 28 September 2009, 15:54
Although I don’t drink, I love observing the beer arena through a branding and design lens. The latest, um, Brew-ha-ha is coming out of Britain, where folks take beer seriously. Here’s the skinny: A small brewing company called Brew Dog debuted very strong brew called Tokyo, which clocks in at a whopping 18.2% APV. A [...]
// a tale of Britain, brands & branding, design: packaging
// 1 Comment »
// 27 September 2009, 20:59
before I start work, I'm going to update my Amazon.com wishlist. Economic irony at its finest. http://amzn.com/w/3U1O8Z391NBNT #
In barnes and noble resisting the urge to buy everything. #
off to hunt down a book in Union Square. Anyone want to join? #
The Rock, the height of 90s mindless action movies. #
// a tale of The Week in Tweet
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// 24 September 2009, 15:36
I’m always interested how other designs arrive at their final design solutions, and to the alternate concepts that didn’t make the cut. In this instance, Logo Design Love highlights the process taken by Fluid in developing the identity for Hello Digital, a kind of digital design festival in Birmingham, UK.
Check it out for more in-depth [...]
// a tale of Britain, brands & branding, the industry
// 2 Comments »
// 23 September 2009, 12:28
This is a clever little guerilla marketing campaign going on here in New York. Obviously, Mike Bloomberg, the billionaire-turned-mayor is running again (for a third term), so why not run another billionaire against him. There’s even a whole platform including how Burns will use the subway to ship freight and cattle.
Gothamist featured the story, and [...]
// a tale of New York, advertising: outdoor, politics
// 1 Comment »
// 21 September 2009, 10:27
This just in: The economy still isn’t great. In it’s been less-than-brilliant for freelancers, too. Creative Review today features an article outlining what I, and other freelancers, have been experiencing for some time.
In short, the trouble is tripled. Less work heading to agencies means they have a general lowered need to hire freelancers. Lower budgets [...]
// a tale of Britain, the industry
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// 20 September 2009, 20:59
I hate [American] Football season. Can I please have my Internet back! #
I'm not exactly sure how one is supposed to consume romantic comedies, but I seem to be doing it wrong. #
Gorgeous day for rugby on randall's island. Let's hope it stays cool. #
Dear Jews of New York, this New Year, help one of [...]
// a tale of The Week in Tweet
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