Welcome

Oh, there you are. You've managed to find Perez-Fox.com, featuring the portfolio and blog of Prescott Perez-Fox. For commentary on the world of branding, advertising, national identities, the Internet, and graphic design in general, read on below. If you're interested in some of my work, check out the portfolio page. Got something to say? Leave a comment on the blog or get in touch by other means.

How I Do It

Recently, I was interviewed by Brian Morris of the PsPrint Blog on my process when designing brand identity. Brian’s questions were rather insightful, and I gave pretty in-depth answers, which ended up in his article virtually unedited.

Head over and read the interview Developing Identity ยป

I continue to find it odd when I’m quoted in the press or on other websites. Although I wrote the answers featured, they feel oddly vacuus, as if I dreamed them, but never said them aloud.

Am I the only one who gets like that?

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