Certified Pre-Owned Cats
// 17 August 2009, 15:48
This is a story of clever advertising (which I will, occasionally, highlight on this blog). The Michigan Humane Society has taken a leaf from the (sagging) world of auto advertising in their latest push to find loving homes for thousands of cats across the state. The metaphor here is pretty see-through: pre-owned cats aren’t new, [...]
// a tale of advertising: print
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