McDonald’s Clothing
It’s not quite as severe as a tattoo, but you’d have to be pretty dedicated to McDonald’s to wear some apparel bearing the big yellow arches. But why? From a completely objective point of view, all brands are equal, whether they are electronics, cars, sodas, or fast food. Heck, these days it’s completely reasonable to wear a t-shirt for Reese’s, or some other brightly coloured candy brand.
I bring you a collection of retro clothing bearing the McDonald’s brand icons. ยป
Amusing, naturally, but something seems off here. Perhaps it’s simply the manner in which these photos are taken, as if McDonald’s is as normal a clothing producer as Sears or Benetton. Or was that just the norm for 80s mainstream fashion catalogues? Once again I profess how I will never understand fashion. Hell, I’m still trying to wrap my head around branding.
// a tale of WTF, brands & branding, fashion
// 3 Comments »
// 19 July 2009, 19:58
I wore a Rondald McDonald shit as a kid all the time.
// 19 July 2009, 23:28
Yes, but looking back, isn’t that a rather strange thing to wear?
I actually had a sleeveless t-shirt for “Clan of the Cave Bear” which is a very not-for-kids fantasy novel. Where did that even come from?
// 20 July 2009, 00:21
As a kid I didn’t think anything of it. Looking back I’m a little taken back by it only becuase it’s not something I see everyday. I’m sure if they had kept it up and had people wearing their clothes like Nike or Pepsi has then I wouldn’t think twice.