// 30 July 2009, 16:31
Starbucks has built a tremendous brand over the last ten or so years. Love it or hate it, you know and understand what it means to walk into Starbucks. But what if you walked into a Starbucks that wasn’t a Starbucks. What if it was, say, 15th Ave. Coffee & Tea?
Starbucks has taken the radical [...]
// a tale of brands & branding
// 2 Comments »
// 29 July 2009, 09:21
For a large food and drink company like Coke, introducing new products is part of the day-by-day, but their latest product has already raised eyebrows, including my own. A carbonated milk-based drink will soon hit shelves.
The drink contains skimmed milk mixed with sparking water, flavoured with fruit and sweetened with cane sugar.
That’s according to an [...]
// a tale of WTF, brands & branding, national identities
// Comments Off
// 26 July 2009, 20:59
greetings to all my new followers. If you're coming from @sallyhogshead, you're already on my "cool" list. #
is off to the park with magazines and iPod. I may even take my shoes off. #
RT @keithandthegirl today: hot dog party at 1 PM. live show taping at 5 PM. match game at Bowery Poetry Club at [...]
// a tale of The Week in Tweet
// Comments Off
// 22 July 2009, 13:04
Gidget, the Chihuahua from those cheeky Taco Bell ads of the late 1990s, has died. Read the obit on People.com ยป
With any luck, this will also mark the death of all talking animals in television ads. Are we done with this crap yet?
// a tale of advertising: tv/radio
// Comments Off
// 20 July 2009, 08:56
It’s true, Microsoft will soon open retail stores. I have previously commented on this matter, citing it as probably “the worst idea in retail for the next decade,” and scratching my head at the notion of a 33,000 sq. ft. location in Brooklyn. But as much as I’m sure Microsoft suffers from my sniping, it [...]
// a tale of brands & branding, computers & gadgets
// 1 Comment »
// 19 July 2009, 20:59
I think Germany lost WWII because they didn't employ a single medic. At least, that's according to Hollywood. #
WTF, Japan? http://fishki.net/comment.php?id=30819 #
Haven't left the hotel and already my jacket is stained with mystery goo. Sigh. #
heading out for Jay's Bachelor Party in Atlantic City. I'm not a religious man, but Dear God, deliver us safely! [...]
// a tale of The Week in Tweet
// Comments Off
// 19 July 2009, 19:42
It’s not quite as severe as a tattoo, but you’d have to be pretty dedicated to McDonald’s to wear some apparel bearing the big yellow arches. But why? From a completely objective point of view, all brands are equal, whether they are electronics, cars, sodas, or fast food. Heck, these days it’s completely reasonable to [...]
// a tale of WTF, brands & branding, fashion
// 3 Comments »