http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/ Design and Branding from Prescott Perez-Fox Sat, 07 Jan 2012 18:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/#comment-391 Wally Gator Tue, 24 Feb 2009 18:15:57 +0000 http://www.perezfox.com/?p=1028#comment-391 This isn't the first time Pepsico had to hit the undo button on failed re-design courtesy Arnell. The original Mnt. DoOver with it's green wavy bitmapped river, pine trees and aggressively bland layout was pulled shortly after hitting the shelves. I bought one out of utter disbelief and it's sitting at my desk. Apparently this was too great a departure for the brand, because it has been quickly replaced with the nasty little rush job that currently disgraces the bottles. I'm talking about the spiky acute logo that clashes against the obtuse floating mountains. I'd go on, but why spend more time critiquing a design than the Arnell intern spent pushing it out his bowels? This isn’t the first time Pepsico had to hit the undo button on failed re-design courtesy Arnell. The original Mnt. DoOver with it’s green wavy bitmapped river, pine trees and aggressively bland layout was pulled shortly after hitting the shelves. I bought one out of utter disbelief and it’s sitting at my desk. Apparently this was too great a departure for the brand, because it has been quickly replaced with the nasty little rush job that currently disgraces the bottles. I’m talking about the spiky acute logo that clashes against the obtuse floating mountains. I’d go on, but why spend more time critiquing a design than the Arnell intern spent pushing it out his bowels?

]]> http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/#comment-960 Wally Gator Tue, 24 Feb 2009 18:15:00 +0000 http://www.perezfox.com/?p=1028#comment-960 This isn't the first time Pepsico had to hit the undo button on failed re-design courtesy Arnell. The original Mnt. DoOver with it's green wavy bitmapped river, pine trees and aggressively bland layout was pulled shortly after hitting the shelves. I bought one out of utter disbelief and it's sitting at my desk. Apparently this was too great a departure for the brand, because it has been quickly replaced with the nasty little rush job that currently disgraces the bottles. I'm talking about the spiky acute logo that clashes against the obtuse floating mountains. I'd go on, but why spend more time critiquing a design than the Arnell intern spent pushing it out his bowels? This isn’t the first time Pepsico had to hit the undo button on failed re-design courtesy Arnell. The original Mnt. DoOver with it’s green wavy bitmapped river, pine trees and aggressively bland layout was pulled shortly after hitting the shelves. I bought one out of utter disbelief and it’s sitting at my desk. Apparently this was too great a departure for the brand, because it has been quickly replaced with the nasty little rush job that currently disgraces the bottles. I’m talking about the spiky acute logo that clashes against the obtuse floating mountains. I’d go on, but why spend more time critiquing a design than the Arnell intern spent pushing it out his bowels?

]]> http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/#comment-390 Steve G. Mon, 23 Feb 2009 04:16:44 +0000 http://www.perezfox.com/?p=1028#comment-390 WOW! Unprecedented indeed! The public voice and their access to sharing info and joining the conversation on an immediate basis are going to have staggering effects. WOW! Unprecedented indeed! The public voice and their access to sharing info and joining the conversation on an immediate basis are going to have staggering effects.

]]> http://www.perezfox.com/2009/02/22/tropicana-says-undo-to-packaging-re-design/#comment-959 Steve G. Mon, 23 Feb 2009 04:16:00 +0000 http://www.perezfox.com/?p=1028#comment-959 WOW! Unprecedented indeed! The public voice and their access to sharing info and joining the conversation on an immediate basis are going to have staggering effects. WOW! Unprecedented indeed! The public voice and their access to sharing info and joining the conversation on an immediate basis are going to have staggering effects.

]]>