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What does Pepsi look like to you?

2009.02.09 20:20

Pepsi Blowup

Officially, it’s supposed to resemble a smirk, smile, or wink, but I’ve heard people say it looks like a Ninja Turtle squinting, a cheap copy of the Obama logo, and now, a random fat guy.

Maybe this was the end goal of the new Pepsi logo — like clouds on a summer day, or a Rorschach ink blot, what we see depends on us.

via Blow at Life »

3 Comments »
a tale of brands & branding, design

http://mkeefe.com Matthew Keefe

I think it is suppose to be a fat man, it’s a look into societies future, which will be accelerated by the fine products from PepsiCo.
http://mkeefe.com Matthew Keefe

I think it is suppose to be a fat man, it’s a look into societies future, which will be accelerated by the fine products from PepsiCo.
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