If the Harry Potter series had come out 50 years ago, the covers might have looked something like this! A brilliant example of two-colour design, and in general using a strong concept and graphic composition, instead of visual gymnastics and chrome.
The Art of M.S. Corely »
// a tale of design: print
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Taking a leaf from the book of Very Short List, I’ll express to you the nature of this post using a Venn Diagram.
This bit of strangeness turned up recently, and although the Presidential Election seems like a lifetime ago, it’s still worthy for talk from a graphics and branding point of view.
Click for a larger [...]
// a tale of advertising: outdoor, brands & branding, fashion, national identities, politics
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[Audio clip: view full post to listen]
Tropicana, who introduced a radically re-designed packaging last month, has announced they will scrap the new designs in favour of the previous packaging. This move is unprecedented in my lifetime, wherein public outcry over the design of a product has influenced corporate decisions on the highest level.
The New York [...]
// a tale of brands & branding, design: history, design: packaging, national identities, the industry
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Starbucks, the once-mighty coffee slinger, is going through a bit of a rough patch. And branding geeks like me are raising eyebrows over recent decisions coming from the Seattle-based company.
First, news broke that Starbucks will introduce value meals, in a desperate, and somewhat ironic, move to appear as the affordable coffee seller. Starbucks has been [...]
// a tale of New York, brands & branding
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This happens. At least to me.
// a tale of design, the industry
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image courtesy of Wired magazine
Blackwater, the infamous defense contractor which has been under scrutiny since breaking a host of international laws in Iraq has taken a dramatic step in shedding it’s image as ruthless, reckless, and murderous.
The company will now be known as Xe. Pronounced “zee”, the name is vaguely Chinese, vaguely futuristic, vaguely scientific, [...]
// a tale of brands & branding, politics
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Officially, it’s supposed to resemble a smirk, smile, or wink, but I’ve heard people say it looks like a Ninja Turtle squinting, a cheap copy of the Obama logo, and now, a random fat guy.
Maybe this was the end goal of the new Pepsi logo — like clouds on a summer day, or a [...]
// a tale of brands & branding, design
// 2 Comments »