Burgers Without Branding
// 11 November 2008, 14:59
In Tokyo, a burger chain has popped up. Not a huge deal, except that this chain has made a distinct choice to be a “non-branded” brand. Quarter Pounder is the name of the restaurant, and not surprisingly it serves quarter pounders. The double quarter pounder is also available, making these the only items on the [...]
// a tale of brands & branding, design: packaging
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