Obama Campaign Redux: the reasons he won
// 05 November 2008, 19:15
Barack Obama has won a much deserved and long-fought campaign. Everyone will be talking for weeks about the reason why — political trends, economic slumps, Sarah Palin, etc., but I think we all need to realise that Obama has successfully run the first truly 21st century campaign, and thereby the first branded campaign. That is the [...]
// a tale of advertising: online, advertising: tv/radio, brands & branding, national identities, politics, the internet, typography
// 3 Comments »