http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/ design and branding from Prescott Perez-Fox Fri, 23 Jul 2010 03:37:47 -0700 hourly 1 http://wordpress.org/?v=3.0 http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-4301 Ariadna, from Ars Logo Sat, 09 May 2009 12:17:40 +0000 http://www.perezfox.com/?p=837#comment-4301 It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad. It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-3425 joe Sat, 21 Feb 2009 09:59:47 +0000 http://www.perezfox.com/?p=837#comment-3425 video removed video removed

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-3094 perez-fox.com » 2008: The Year in Review Sat, 03 Jan 2009 19:41:18 +0000 http://www.perezfox.com/?p=837#comment-3094 [...] with that every time I drink some of that fizzy crap. The logo has been covered on tons of blogs, including this one, so I won’t belabour the point, but designers, please be wary. I fear that in the new year [...] [...] with that every time I drink some of that fizzy crap. The logo has been covered on tons of blogs, including this one, so I won’t belabour the point, but designers, please be wary. I fear that in the new year [...]

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-2962 Prescott Tue, 11 Nov 2008 00:39:42 +0000 http://www.perezfox.com/?p=837#comment-2962 I think we can all agree that no brand identity lasts forever. Even Coke has shown some evolution to abide by the art of the age. However there's a difference between evolution in design, and a complete left turn. I think we can all agree that no brand identity lasts forever. Even Coke has shown some evolution to abide by the art of the age. However there’s a difference between evolution in design, and a complete left turn.

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-2961 Matthew Keefe Tue, 11 Nov 2008 00:22:47 +0000 http://www.perezfox.com/?p=837#comment-2961 I hope it doesn't see the light of day. Pepsi is one of those "known brands", why must companies "switch it up".. it makes no sense. :) I hope it doesn’t see the light of day. Pepsi is one of those “known brands”, why must companies “switch it up”.. it makes no sense.

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-2792 Michael J. Carrasquillo Tue, 28 Oct 2008 21:26:19 +0000 http://www.perezfox.com/?p=837#comment-2792 I do see the "P" in the logo for the regular Pepsi (w/the "red, white, & blue") but apparently (as seen in the video) each drink will have a different variation of the logo, WTF? It's like they're taking bad advice from Adobe.... Whatever happened to that Photoshop re-branding they were going to push a year ago after CS3's "Ps" square logo? [http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html] They're using two different identity's for one product. I do see the “P” in the logo for the regular Pepsi (w/the “red, white, & blue”) but apparently (as seen in the video) each drink will have a different variation of the logo, WTF? It’s like they’re taking bad advice from Adobe…. Whatever happened to that Photoshop re-branding they were going to push a year ago after CS3′s “Ps” square logo? [http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html] They’re using two different identity’s for one product.

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-2775 windo Tue, 28 Oct 2008 15:04:33 +0000 http://www.perezfox.com/?p=837#comment-2775 word on the street is the cmo is pals w/peter arnell. word on the street is the cmo is pals w/peter arnell.

]]> http://www.perezfox.com/2008/10/27/the-evolution-of-the-pepsi-brand/comment-page-1/#comment-2756 John Leschinski Mon, 27 Oct 2008 23:07:09 +0000 http://www.perezfox.com/?p=837#comment-2756 It remninds me of what those bad movies in the 80's did to logos to represent they were in the future. It remninds me of what those bad movies in the 80′s did to logos to represent they were in the future.

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