The “Evolution” of the Pepsi Brand
// 27 October 2008, 15:36
Last week, Pepsi debuted their new logo and brand identity, along with new packaging concepts. They suck. I’m not going to re-hash the same sentiments that virtually everyone is saying (design pros, marketers, and laymen alike), but here’s a video where you can see for yourself.
It’s a shame they chucked out 100 years of heritage by taking a sharp left from the whole course of good design. Try and tell me you didn’t recoil in horror when the new logo appeared for the first time. I’m going to have a hard time getting used to this one.
// a tale of brands & branding, design: packaging, the internet
// 8 Comments »
// 27 October 2008, 19:07
It remninds me of what those bad movies in the 80’s did to logos to represent they were in the future.
// 28 October 2008, 11:04
word on the street is the cmo is pals w/peter arnell.
// 28 October 2008, 17:26
I do see the “P” in the logo for the regular Pepsi (w/the “red, white, & blue”) but apparently (as seen in the video) each drink will have a different variation of the logo, WTF? It’s like they’re taking bad advice from Adobe…. Whatever happened to that Photoshop re-branding they were going to push a year ago after CS3’s “Ps” square logo? [http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html] They’re using two different identity’s for one product.
// 10 November 2008, 20:22
I hope it doesn’t see the light of day. Pepsi is one of those “known brands”, why must companies “switch it up”.. it makes no sense.
// 10 November 2008, 20:39
I think we can all agree that no brand identity lasts forever. Even Coke has shown some evolution to abide by the art of the age. However there’s a difference between evolution in design, and a complete left turn.
// 03 January 2009, 15:41
[...] with that every time I drink some of that fizzy crap. The logo has been covered on tons of blogs, including this one, so I won’t belabour the point, but designers, please be wary. I fear that in the new year [...]
// 21 February 2009, 05:59
video removed
// 09 May 2009, 08:17
It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.