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The "Evolution" of the Pepsi Brand

2008.10.27 15:15

Last week, Pepsi debuted their new logo and brand identity, along with new packaging concepts. They suck. I’m not going to re-hash the same sentiments that virtually everyone is saying (design pros, marketers, and laymen alike), but here’s a video where you can see for yourself.

It’s a shame they chucked out 100 years of heritage by taking a sharp left from the whole course of good design. Try and tell me you didn’t recoil in horror when the new logo appeared for the first time. I’m going to have a hard time getting used to this one.

15 Comments »
a tale of brands & branding, design_packaging, the internet

http://www.leschinskidesign.com John Leschinski

It remninds me of what those bad movies in the 80′s did to logos to represent they were in the future.
http://www.leschinskidesign.com John Leschinski

It remninds me of what those bad movies in the 80′s did to logos to represent they were in the future.
windo

word on the street is the cmo is pals w/peter arnell.
windo

word on the street is the cmo is pals w/peter arnell.
http://blog.michaelcarrasquillo.com Michael J. Carrasquillo

I do see the “P” in the logo for the regular Pepsi (w/the “red, white, & blue”) but apparently (as seen in the video) each drink will have a different variation of the logo, WTF? It’s like they’re taking bad advice from Adobe…. Whatever happened to that Photoshop re-branding they were going to push a year ago after CS3′s “Ps” square logo? [http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html] They’re using two different identity’s for one product.
http://blog.michaelcarrasquillo.com Michael J. Carrasquillo

I do see the “P” in the logo for the regular Pepsi (w/the “red, white, & blue”) but apparently (as seen in the video) each drink will have a different variation of the logo, WTF? It’s like they’re taking bad advice from Adobe…. Whatever happened to that Photoshop re-branding they were going to push a year ago after CS3′s “Ps” square logo? [http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html] They’re using two different identity’s for one product.
http://mkeefe.com Matthew Keefe

I hope it doesn’t see the light of day. Pepsi is one of those “known brands”, why must companies “switch it up”.. it makes no sense.
http://mkeefe.com Matthew Keefe

I hope it doesn’t see the light of day. Pepsi is one of those “known brands”, why must companies “switch it up”.. it makes no sense.
http://www.perezfox.com Prescott

I think we can all agree that no brand identity lasts forever. Even Coke has shown some evolution to abide by the art of the age. However there’s a difference between evolution in design, and a complete left turn.
http://www.perezfox.com Prescott

I think we can all agree that no brand identity lasts forever. Even Coke has shown some evolution to abide by the art of the age. However there’s a difference between evolution in design, and a complete left turn.
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joe

video removed
joe

video removed
http://www.ars-logo-design.com Ariadna, from Ars Logo

It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.
http://www.ars-logo-design.com Ariadna, from Ars Logo

It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.

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