The “Evolution” of the Pepsi Brand
// 27 October 2008, 15:36
Last week, Pepsi debuted their new logo and brand identity, along with new packaging concepts. They suck. I’m not going to re-hash the same sentiments that virtually everyone is saying (design pros, marketers, and laymen alike), but here’s a video where you can see for yourself.
It’s a shame they chucked out 100 years of [...]
// a tale of brands & branding, design: packaging, the internet
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