Naming a burger joint is a unique challenge — you’ve got to be honest and straightforward so as not to alienate your local and customers, but also cheeky and clever enough to woo outsiders. Fun, after all, is tied into that convoluted narrative of American fast food. But if you’re going with an über-gimmicky, straight-talk [...]

// a tale of WTF, brands & branding, national identities
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Speaking of Canada, turns out they too are holding a seemingly crucial election. In fact, by the time you’re likely reading this, it will be over and done with, and according to early reports, Prime Minister Stephen Harper and the Conservative Party are celebrating re-election.
I’m not at all sure what that means because I don’t [...]

// a tale of advertising: tv/radio, brands & branding, national identities, politics
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