You know how I love the Olympics and their associated brand identities, so I was giddy to see this video highlighting the design process behind Vancouvers 2010 Winter Olympics graphic identity. Edited and articulated in that classic wholesome Canadian way, it provides a fresh alternative to the ongoing lameness of press releases.

On a side note, I would love to see these mini-docs become a trend in the graphics biz. Illustrating the process, as well as the result, will help professionals in other industries (ie, potential clients) realise that design is about professional services, not deliverables. That and a video is way more personal than a case study PDF can ever be.

•• Video Here »

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