The Dieline, perhaps the coolest and best packaging design blog on Internet, has debuted a new look, complete with new logo. The new logo is more a reference to the flat design of a package, as opposed to the obvious box reference of the previous logo. It appears the new logo has been minted with a greater degree of detail, but I’m not sure which I like better. Sometimes a low-tech approach is the best option.

So go check out the site. Enjoy the new design, critique some packaging. Oh, and by the way, I write for The Dieline, so you may recognise my prose from time to time.

// a tale of brands & branding, design: packaging, the internet
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