In the smartest advertising move in quite some time, Microsoft has put on hold its controversial Gates-Seinfeld campaign in favour of a safer, more familiar, less fucking random approach, initiated with this “I’m a PC” spot:

The line “I’m a PC” and the visual use of John Hodgeman against a white background are an obvious rebuff [...]

// a tale of WTF, advertising: tv/radio, brands & branding, computers & gadgets, video games
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Adobe has been taunting us for some time now with a Sept. 23 announcement of Adobe CS4 (at least Photoshop), but now the secret’s out! Oops, Amazon leaked images and details of InDesign CS4 well before Adobe announced it. This isn’t the first time Amazon has slipped up and announced products early — they’ve done [...]

// a tale of brands & branding, computers & gadgets, design: packaging
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