As much as I hate to say it, I am participating in the only possible purpose for these ads. Buzz is powerful, even if it’s powered on the supreme strength of it’s WTFness.
Here’s the second Gates-Seinfeld ads for Microsoft. This one is a 4:30 mini-movie … about nothing.

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// a tale of advertising: tv/radio
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A while back, while doing some research on spirits, I spotted this bottle design for Cacique 500. The clean, graceful design caught my eye immediately. The straight-shouldered bottle is a dark shade of brown, frosted for a dull finish. This, with the dark labels and neck wrap help the gold foil elements pop. Together, these [...]

// a tale of design: packaging
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