Olympics 2008 Review: The Chinese Brand

It wouldn’t be my blog if I didn’t talk about the branding of nations.
This year’s Olympics were touted as China’s “coming out party.” Here they are, showing the world what they can do — showing the scale, precision, technology, tradition, coordination, planning, and slick execution of a massive event that took about 8 years, and [...]


WTF Wednesday: Tap’d NY

The bottled water industry has its skeptics. While there are some folks who, for some reason, refuse to drink tap water under any conditions, most people acknowledge that it’s pretty much the same thing. But now it’s literally the same thing.
Tap’d NY is a new brand of bottled water where the contents are nothing more [...]



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