The New Starbucks?
// 24 July 2008, 07:47
People are talking about Starbucks lately. They’re close locations, laying off staff, losing money, facing the same old sniping from labour and trade groups, and fresh whipping from coffee lovers. (no pun intended) So maybe a brand overhaul is in order.
Architect magazine this month is featuring a proposed re-design for Stabucks from Pentagram partner James [...]
// a tale of brands & branding, design
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