Comments on: The 'new' London 2012 Logo http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/ Design and Branding from Prescott Perez-Fox Sat, 07 Jan 2012 18:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: perez-fox.com » 2016 Olympics in Rio http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-275 perez-fox.com » 2016 Olympics in Rio Tue, 13 Oct 2009 11:46:08 +0000 http://www.perezfox.com/?p=490#comment-275 [...] to Rio. The Olympics are a recurring theme on this blog, as I have taken particular interest in the London 2012 logo, and the mascots of Beijing, and [...] [...] to Rio. The Olympics are a recurring theme on this blog, as I have taken particular interest in the London 2012 logo, and the mascots of Beijing, and [...]

]]> By: perez-fox.com » Tropicana Says “Undo” to Packaging Re-Design http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-274 perez-fox.com » Tropicana Says “Undo” to Packaging Re-Design Mon, 23 Feb 2009 03:53:43 +0000 http://www.perezfox.com/?p=490#comment-274 [...] Imagine having your design accepted, and then rejected after a firestorm of public outcry. Wolff Olins, you’re next. // share [...] [...] Imagine having your design accepted, and then rejected after a firestorm of public outcry. Wolff Olins, you’re next. // share [...]

]]> By: perez-fox.com » The Olympics: Branding on a Global Stage http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-273 perez-fox.com » The Olympics: Branding on a Global Stage Wed, 09 Jul 2008 15:28:02 +0000 http://www.perezfox.com/?p=490#comment-273 [...] heralded a new era of public scrutiny for large-scale design projects. The controversial design was recently revised amid the almost-ubiquitous hatred for the logo and graphic [...] [...] heralded a new era of public scrutiny for large-scale design projects. The controversial design was recently revised amid the almost-ubiquitous hatred for the logo and graphic [...]

]]> By: The Olympics - Branding on a Global Stage http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-272 The Olympics - Branding on a Global Stage Wed, 09 Jul 2008 15:09:21 +0000 http://www.perezfox.com/?p=490#comment-272 [...] heralded a new era of public scrutiny for large-scale design projects. The controversial design was recently revised amid the almost-ubiquitous hatred for the logo and graphic [...] [...] heralded a new era of public scrutiny for large-scale design projects. The controversial design was recently revised amid the almost-ubiquitous hatred for the logo and graphic [...]

]]> By: Prescott http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-271 Prescott Thu, 19 Jun 2008 15:47:54 +0000 http://www.perezfox.com/?p=490#comment-271 Hubertus, Thanks for commenting, I appreciate your thoughts. However, I'll invite you to read between the lines a bit more on this blog and realise that I am not only a huge fan of Britain and British design culture, but of national identities and 'nation branding' as a whole. The Olympics embody everything about modern branding, so when I see a logo where is looks as if someone said "just slap a flag on it", I'm gonna make a note of it. Hubertus,

Thanks for commenting, I appreciate your thoughts. However, I’ll invite you to read between the lines a bit more on this blog and realise that I am not only a huge fan of Britain and British design culture, but of national identities and ‘nation branding’ as a whole. The Olympics embody everything about modern branding, so when I see a logo where is looks as if someone said “just slap a flag on it”, I’m gonna make a note of it.

]]> By: Prescott http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-874 Prescott Thu, 19 Jun 2008 15:47:00 +0000 http://www.perezfox.com/?p=490#comment-874 Hubertus, Thanks for commenting, I appreciate your thoughts. However, I'll invite you to read between the lines a bit more on this blog and realise that I am not only a huge fan of Britain and British design culture, but of national identities and 'nation branding' as a whole. The Olympics embody everything about modern branding, so when I see a logo where is looks as if someone said "just slap a flag on it", I'm gonna make a note of it. Hubertus,

Thanks for commenting, I appreciate your thoughts. However, I’ll invite you to read between the lines a bit more on this blog and realise that I am not only a huge fan of Britain and British design culture, but of national identities and ‘nation branding’ as a whole. The Olympics embody everything about modern branding, so when I see a logo where is looks as if someone said “just slap a flag on it”, I’m gonna make a note of it.

]]> By: Hubertus Stammer http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-270 Hubertus Stammer Thu, 19 Jun 2008 10:07:14 +0000 http://www.perezfox.com/?p=490#comment-270 I guess you do not understand the whole Olympic Logo thing: This union jack thing is not a new logo, it is a wanted adaption. They call it a "container logo" or "container brand"so. See more explanations from Wolff-Olins by watching this video: http://www.youtube.com/watch?v=D9F14OlKOrk .The world is changing. And it is not about dump patriotism anymore. I am sure by 2012 you will understand. I guess you do not understand the whole Olympic Logo thing:
This union jack thing is not a new logo, it is a wanted adaption. They call it a “container logo” or “container brand”so. See more explanations from Wolff-Olins by watching this video:

.The world is changing. And it is not about dump patriotism anymore. I am sure by 2012 you will understand.

]]> By: Hubertus Stammer http://www.perezfox.com/2008/06/18/the-new-london-2012-logo/#comment-873 Hubertus Stammer Thu, 19 Jun 2008 10:07:00 +0000 http://www.perezfox.com/?p=490#comment-873 I guess you do not understand the whole Olympic Logo thing: This union jack thing is not a new logo, it is a wanted adaption. They call it a "container logo" or "container brand"so. See more explanations from Wolff-Olins by watching this video: http://www.youtube.com/watch?v=D9F14OlKOrk .The world is changing. And it is not about dump patriotism anymore. I am sure by 2012 you will understand. I guess you do not understand the whole Olympic Logo thing:
This union jack thing is not a new logo, it is a wanted adaption. They call it a “container logo” or “container brand”so. See more explanations from Wolff-Olins by watching this video:

.The world is changing. And it is not about dump patriotism anymore. I am sure by 2012 you will understand.

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