Marks & Spencer to sell branded products
// 23 May 2008, 12:24
Marks & Spencer, the supermarket, has exclusively carried their own brand products for almost 50 years, but now they’re announcing that they will carry branded products like regular supermarkets. This is significant because Marks has implied, by carrying solely their own products, that their products are superior. From a branding point of view, the upper [...]
// a tale of Britain, brands & branding, design: packaging, national identities
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