General Electric is one of the most popular makers of consumer appliances. Ovens, toasters, washing machines, you know the stuff. But they’re now preparing to sell off the appliance division of the company and concentrate on being a corporate conglomerate.
Here’s the problem, they’re selling the essential core of their brand. Can they call themselves [...]

// a tale of brands & branding, computers & gadgets
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This is already a few days old, but I want to let you all know what’s going on.

The D&AD is a professional society for design, which also provides education and training, and also runs the massively popular and hard-to-win awards contest every year. Winning a D&AD Pencil can make a career from nothing, and can [...]

// a tale of Britain, advertising: tv/radio
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