Branding Harvard
What would you do if you were charged to re-design the logo for the most prestigous university in the Western Hemisphere? That’s exactly what Boston Magazine asked several Boston-based design firms in their latest issue. Also in the spotlight are Boston schools MIT and BU.
This popped up on UnBeige a few days ago, and I thought I’d share.
The results are interesting. While most of the samples are naff, some of them are actually very interesting and viable updates to classic academic logos. Branding a school is always a challenge (mainly in the scale of it), but trying to toy with the Ivy League is another problem all together. Can an identity be preserved and updated at the same time? What would happen to the overall image of a school simply from an updated logo? Unfortunately, there isn’t too much evidence to conclude an answer. Like college prestige in general, school identities are very nebulous.
