I agree with you, what does Chrysler stand for? Not quite sure, but the $2.99 will work for a lot of people. If I were Chrysler, I would couple this fuel price with a campaign on ways to reduce fuel consumption, or how their cars save gas better than the competition. It surprises me that for the most part, no car company (maybe Honda has done this to a certain extent) has branded itself as the fuel efficient car company. Talk about missed opportunity! Chrysler could boast about saving gas for the customer in too ways, but they fail to do so.