Comments on: How to sink a brand? http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/ Design and Branding from Prescott Perez-Fox Sat, 07 Jan 2012 18:37:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daniel Richard http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-240 Daniel Richard Tue, 13 May 2008 08:33:43 +0000 http://www.perezfox.com/?p=459#comment-240 Hi Prescott, When Xerox revealed their new logo, I was pretty much surprised about their move and thought it doesn't have that influential look and feel that their former logo had. However, as time goes by, the logo does start to grow on me and I felt that it looks modern and that should be the reason that Xerox wanted a change in their logo. It takes something unrecognizable to sink a brand, eg: the change in Chelsea's head coach got the fans worried. Yet again, changes are necessary and would take time and effort for us to grow and adopt the new culture placed onto a brand that has a strong heritage and following. Hi Prescott,

When Xerox revealed their new logo, I was pretty much surprised about their move and thought it doesn’t have that influential look and feel that their former logo had.

However, as time goes by, the logo does start to grow on me and I felt that it looks modern and that should be the reason that Xerox wanted a change in their logo.

It takes something unrecognizable to sink a brand, eg: the change in Chelsea’s head coach got the fans worried.

Yet again, changes are necessary and would take time and effort for us to grow and adopt the new culture placed onto a brand that has a strong heritage and following.

]]> By: Daniel Richard http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-850 Daniel Richard Tue, 13 May 2008 08:33:00 +0000 http://www.perezfox.com/?p=459#comment-850 Hi Prescott, When Xerox revealed their new logo, I was pretty much surprised about their move and thought it doesn't have that influential look and feel that their former logo had. However, as time goes by, the logo does start to grow on me and I felt that it looks modern and that should be the reason that Xerox wanted a change in their logo. It takes something unrecognizable to sink a brand, eg: the change in Chelsea's head coach got the fans worried. Yet again, changes are necessary and would take time and effort for us to grow and adopt the new culture placed onto a brand that has a strong heritage and following. Hi Prescott,

When Xerox revealed their new logo, I was pretty much surprised about their move and thought it doesn’t have that influential look and feel that their former logo had.

However, as time goes by, the logo does start to grow on me and I felt that it looks modern and that should be the reason that Xerox wanted a change in their logo.

It takes something unrecognizable to sink a brand, eg: the change in Chelsea’s head coach got the fans worried.

Yet again, changes are necessary and would take time and effort for us to grow and adopt the new culture placed onto a brand that has a strong heritage and following.

]]> By: Prescott http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-239 Prescott Tue, 13 May 2008 03:35:04 +0000 http://www.perezfox.com/?p=459#comment-239 good point, Bryan, it seems that inability to cope is a sure sign of a vulnerable brand. Dan, have you seen the new Xerox logo? Their brand value is sure to take a hit in the mind of the consumer. Similar to that logo debacle when NBC changed it back in the 70s. As for CEOs, remember what happened when Apple fired Steve Jobs back in '87? Trouble, that's what. And everyone is looking for the re-birth of Disney now that Iger has finished his time there. Same for Microsoft, everyone is already looking ahead to a post-Gates era. good point, Bryan, it seems that inability to cope is a sure sign of a vulnerable brand.

Dan, have you seen the new Xerox logo? Their brand value is sure to take a hit in the mind of the consumer. Similar to that logo debacle when NBC changed it back in the 70s. As for CEOs, remember what happened when Apple fired Steve Jobs back in ’87? Trouble, that’s what. And everyone is looking for the re-birth of Disney now that Iger has finished his time there. Same for Microsoft, everyone is already looking ahead to a post-Gates era.

]]> By: Prescott http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-849 Prescott Tue, 13 May 2008 03:35:00 +0000 http://www.perezfox.com/?p=459#comment-849 good point, Bryan, it seems that inability to cope is a sure sign of a vulnerable brand. Dan, have you seen the new Xerox logo? Their brand value is sure to take a hit in the mind of the consumer. Similar to that logo debacle when NBC changed it back in the 70s. As for CEOs, remember what happened when Apple fired Steve Jobs back in '87? Trouble, that's what. And everyone is looking for the re-birth of Disney now that Iger has finished his time there. Same for Microsoft, everyone is already looking ahead to a post-Gates era. good point, Bryan, it seems that inability to cope is a sure sign of a vulnerable brand.

Dan, have you seen the new Xerox logo? Their brand value is sure to take a hit in the mind of the consumer. Similar to that logo debacle when NBC changed it back in the 70s. As for CEOs, remember what happened when Apple fired Steve Jobs back in ’87? Trouble, that’s what. And everyone is looking for the re-birth of Disney now that Iger has finished his time there. Same for Microsoft, everyone is already looking ahead to a post-Gates era.

]]> By: Bryan Hughes http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-238 Bryan Hughes Tue, 13 May 2008 00:20:58 +0000 http://www.perezfox.com/?p=459#comment-238 I would say that the number one item would be the inability to handle any of those "happenings" in the correct way. Being inflexible, unable to recognize or utilize resources, and not leveraging what you've got could make something like the items you have on the list into damage rather than future-leaning goodness. I would say that the number one item would be the inability to handle any of those “happenings” in the correct way. Being inflexible, unable to recognize or utilize resources, and not leveraging what you’ve got could make something like the items you have on the list into damage rather than future-leaning goodness.

]]> By: Bryan Hughes http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-848 Bryan Hughes Tue, 13 May 2008 00:20:00 +0000 http://www.perezfox.com/?p=459#comment-848 I would say that the number one item would be the inability to handle any of those "happenings" in the correct way. Being inflexible, unable to recognize or utilize resources, and not leveraging what you've got could make something like the items you have on the list into damage rather than future-leaning goodness. I would say that the number one item would be the inability to handle any of those “happenings” in the correct way. Being inflexible, unable to recognize or utilize resources, and not leveraging what you’ve got could make something like the items you have on the list into damage rather than future-leaning goodness.

]]> By: iEditor http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-237 iEditor Sun, 11 May 2008 19:14:55 +0000 http://www.perezfox.com/?p=459#comment-237 Surely 'new logo' and 'new CEO', cannot be on this list... what top company has never got a new logo or changed its CEO? As for resturcturing, layoffs and labour problems, isn't it quite rare that they hurt a brand? They certainly don't piss off Investors - they love layoffs and restructuring and they're rather fond of mergers too! Surely ‘new logo’ and ‘new CEO’, cannot be on this list… what top company has never got a new logo or changed its CEO?
As for resturcturing, layoffs and labour problems, isn’t it quite rare that they hurt a brand? They certainly don’t piss off Investors – they love layoffs and restructuring and they’re rather fond of mergers too!

]]> By: iEditor http://www.perezfox.com/2008/05/06/how-to-sink-a-brand/#comment-847 iEditor Sun, 11 May 2008 19:14:00 +0000 http://www.perezfox.com/?p=459#comment-847 Surely 'new logo' and 'new CEO', cannot be on this list... what top company has never got a new logo or changed its CEO? As for resturcturing, layoffs and labour problems, isn't it quite rare that they hurt a brand? They certainly don't piss off Investors - they love layoffs and restructuring and they're rather fond of mergers too! Surely ‘new logo’ and ‘new CEO’, cannot be on this list… what top company has never got a new logo or changed its CEO?
As for resturcturing, layoffs and labour problems, isn’t it quite rare that they hurt a brand? They certainly don’t piss off Investors – they love layoffs and restructuring and they’re rather fond of mergers too!

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