How to sink a brand?
// 06 May 2008, 12:33
Here’s something to ponder, what’s the worst thing that can happen to a brand? What’s the fastest way to alienate customers, deflate investors, and piss off the industry?
Here’s a few off the top of my head:
• New logo
• Change of packaging
• New CEO
• CEO who has overstayed his welcome
• Mergers
• Restructuring
• Outsourcing/Layoffs
• Product Extensions
• Labour [...]
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