McDonald’s Shifting Expertise
// 05 April 2008, 22:26
McGriddles? Are these even food?
My sister just texted me to proclaim to oddness of a TV spot she just saw. After showing a couple of buffoons (I assume twentysomething guys) try and fail to cook breakfast, we are told “leave breakfast to the experts.” No problem, except when did McDonald’s become experts in breakfast?
The chain [...]
// a tale of advertising: tv/radio, brands & branding
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