Obama: Branding a Candidate
I’ve posted about it a number of times before, but Barack Obama’s logo is awesome. And I’m clearly not the only one who thinks so.
Michael Bierut, partner at Pentagram and overall design impresario, has been interviewed about how and why the Obama logo is so successful. The article from Newsweek is absolutely worth reading, but here’s a quote that sums up my sentiments quite well:
He’s the first candidate, actually, who’s had a coherent, top-to-bottom, 360-degree system at work … And he seems to be able to do it in Cleveland and Cincinnati and Houston and San Antonio. Every time you look, all those signs are perfect. Graphic designers like me don’t understand how it’s happening. It’s unprecedented and inconceivable to us. The people in the know are flabbergasted.
Thanks Michael.
// a tale of brands & branding, national identities, politics, the industry
// 3 Comments »
// 04 March 2008, 16:24
Politics aside, excellent points made and enjoyed the Newsweek article.
When I see the logo, I think “Obama: as American as Pepsi.” And wonder if it feels that way to others?
// 18 September 2008, 11:45
[...] is pretty self-explanatory, and I’ve commented on Obama’s logo before. // share [...]
// 05 November 2008, 19:15
[...] – We’ve talked about this before but it’s worth restating: Obama’s branding was brilliant. I’m not talking about [...]