I’ve posted about it a number of times before, but Barack Obama’s logo is awesome. And I’m clearly not the only one who thinks so.
Michael Bierut, partner at Pentagram and overall design impresario, has been interviewed about how and why the Obama logo is so successful. The article from Newsweek is absolutely worth reading, [...]

// a tale of brands & branding, national identities, politics, the industry
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Branding is big these days. Obviously. I have observed that in recent years everyone in the design business is also claiming to be a branding expert. But what are the true branding experts observing?
An article from DesignWeek in the UK illustrates how brands are positioning themselves as more emotional, and exploiting their softer, more human [...]

// a tale of Britain, brands & branding, the industry
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