The Softer Side of Wal-Mart
// 16 February 2008, 22:40
Wal-Mart, the company we love to hate, has spun off a new supermarket brand to compete with in increasingly-cluttered retail food arena of California and the West. Under the forgettable name Marketside, Wal-Mart hopes to appeal to the heathy and happy set — those who don’t want to buy their groceries from the same place [...]
// a tale of brands & branding, national identities
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