Valentine’s Day Special: NYC Condoms Return
I love New York, but not in that way.
The new NYC condoms
Following last year’s successful effort to distribute NYC condoms around the City, the dept. of Health is repeating the measure. In fact, they’re going bigger and bolder this time around with a series of print and online ads. There’s even TV spots on the DoH website. including my fav, the “jazz” version
Of course the reason I care is because they re-designed the packaging! Along with the edgy, urban, layered style of art direction from the ads, the condom wrappers themselves have been cleaned up and simplified, but still make use of the class subway dots.
original NYC condom wrappers (left), and the new version
Ad for the NYC condoms. See the rest of the ads here
I have to say, this campaign is sharp. In spite of the Wolff-Olins-designed NYC logo, and all its controversy, this is shaping up to be a quintessentially New York brand — and one that isn’t design for the tourists. Although if you ask me, those would make the ultimate souvenirs; imagine the stir they’d cause back in Iowa!
spotted on Gothamist »
UPDATE: for more info about the cool dispenser design, check out the post on Core 77 »
